This conversation has been a long time coming, as Zac Lyons and I have been talking about Jobs-To-Be-Done and its applicability to how startups identify and build the most important products. It was so fun to record our discussion, and you'll find me in the zone during many parts of it, as it's a topic that has become near and dear to me.
Zac has developed very cool tools at his firm, Agile Innovation Advisors, to help companies and founders identify valuable opportunities, using things like the Heat Map of Market Opportunity and JTBD Solution Sprint. This helps them better focus their design and development efforts, win with customers, and achieve their business objectives.
I love his approach for framing up innovation challenges in customers’ terms, and it's led me to ask many founders questions about how customers describe their problems and what they think they want and need. As Zac's approach is focused on identifying and prioritizing the needs of customers, based on the jobs they are trying to get done, he can better identify true opportunities for innovation. And I believe this is a critical approach nearly every founder should also apply to her process for evaluating opportunities and where they should (or shouldn't) spend their time.
Enjoy this conversation. I guarantee you will be challenged in your thinking and will learn something from it!
Thanks to show sponsor, BankTech Ventures.
Jessica Oslo - Founding Partner & Clinical Director of Vantis Institute
Re-release: Tony Smith - Co-founder & CEO of Restaurant365
Re-release: Ray Grainger - CEO & Founder of Mavenlink
Kate Buckley - CEO of Buckley Media
Jeff Gardner - President & CEO of CalAmp (Nasdaq: CAMP)
Maryam Rofougaran - Founder, Co-CEO & COO of Movandi Corporation
Nicole Suydam - President & CEO of Goodwill of Orange County
Larry Armstrong - Chairman, Former CEO of Ware Malcomb
Nick Zasowski - Director of Global Startup Studio Network (GSSN)
David Friedman - President of Tech Coast Angels (TCA), Orange County chapter
Fred Haney - Investor, Author, Former Venture Capitalist & CEO
Neal Polachek - Founder, ThinkLikeAnApp
Paul O'Brien - CEO of MediaTech Ventures
Derek Herrera - Founder of Spinal Singularity
Spencer Rascoff - Founder of dot.LA, Former CEO of Zillow
John Bradley Jackson - Investor, CSUF Professor, Author, Startup Adviser
Nicole McMackin - President & CEO of Irvine Technology Corporation
Dr. Wallace Walrod - Chief Economic Adviser of Orange County Business Council
Steve Pfrenzinger - Serial Entrepreneur, Hall of Fame Angel Investor and Executive Coach
Niall McSheffrey - Managing Partner of Elementz Ventures
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