This conversation has been a long time coming, as Zac Lyons and I have been talking about Jobs-To-Be-Done and its applicability to how startups identify and build the most important products. It was so fun to record our discussion, and you'll find me in the zone during many parts of it, as it's a topic that has become near and dear to me.
Zac has developed very cool tools at his firm, Agile Innovation Advisors, to help companies and founders identify valuable opportunities, using things like the Heat Map of Market Opportunity and JTBD Solution Sprint. This helps them better focus their design and development efforts, win with customers, and achieve their business objectives.
I love his approach for framing up innovation challenges in customers’ terms, and it's led me to ask many founders questions about how customers describe their problems and what they think they want and need. As Zac's approach is focused on identifying and prioritizing the needs of customers, based on the jobs they are trying to get done, he can better identify true opportunities for innovation. And I believe this is a critical approach nearly every founder should also apply to her process for evaluating opportunities and where they should (or shouldn't) spend their time.
Enjoy this conversation. I guarantee you will be challenged in your thinking and will learn something from it!
Thanks to show sponsor, BankTech Ventures.
Charles Antis - Founder & CEO of Antis Roofing & Waterproofing
Ike Kavas - Founder & CEO of Ephesoft
Peter Polydor - Founder of Eureka Building & Eureka Hub; President of Ergo Holdings
Neel Grover - Founder & CEO of Indi
Lori Torres - Founder & CEO of Parcel Pending
Dan Heinfeld - President of LPA
Kurt Johnson - Founder / CEO of FreightPop
Scott Duffy - CEO, SD Media Holdings; Top 10 Speaker
Dawn Reese - CEO, The Wooden Floor
Mike Daniel - Regional Director, Orange County & Inland Empire Small Business Development Center Network
Lawrence Greaves - Co-founder & CEO of OPKIX
Don DiCostanzo - Founder & CEO of Pedego Electric Bikes
Nick Kovacevich - Co-founder, Chairman & CEO of KushCo Holdings
Peter Nguyen - founder, CEO of Ad Exchange Group
Lori Seal - CEO, Blytheco
Cary Breese - co-founder, CEO at NowRx
Grant Van Cleve - CEO Buy It Installed; Chairman Tech Coast Angels
Beckham Thomas - Founder / CEO of Dealer Credit Resources
Fauad Hasan - CEO of Ornovi, former CEO of Bonti
Travis Lindsay - CSUF Startup Incubator, Professor, Titan Angels
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