Metrics are simply standards of measurement by which efficiency, performance, or progress can be assessed. Yet in social media it can get complicated quickly with amount of data and options of what can be collected and where. In this podcast, we will cover the basics of collecting social media data, tracking social media metrics and identifying KPIs (key performance indicators). We will also consider how to link social media actions to business goals and marketing objectives for social measurement and optimization. This episode's host is Cyndi Greenglass.
Some of the talking points will include:
Event Planning During the Current Health Crisis
Social Media Isn't a Magic Bullet
2 Million Miles Later - Tales From a Life-Long Entrepreneur & Market Researcher
You can do more than Survive: Crisis communications in the age of crisis
Creating IMC campaigns amidst COVID-19
Why diversity in the communications industry is critical
Concept Development in IMC: Nothing Just Hits You Out of the Blue
Marketing Transformation by Fire: How change is driving true buyer centricity
Is Influencer Marketing still relevant today?
Virtually Relevant: How to Produce Large Scale Public Gatherings Online
Print Media Isn’t Dead (But Sometimes It Feels Like it)
From IRL to URL: Connected Communications for College Students
Trends in Digital Media, and How Does a 132-year-old Brand Stay Relevant?
How Does Travel and Tourism Survive the Coronavirus Crisis?
How Advances in Behavioral Science inform Effective Communication
How does a 67 year old seasonal brand like PEEPS® expand its target and not alienate its core consumers?
The Yin and Yang of Positioning and Branding
Big Data, Big Tech, Big Measurement - How the complexity of measuring media balances art and science.
The New Normal: Advocacy Communications in the Midst of a Global Pandemic
The Official BNI Podcast
Online Marketing Made Easy with Amy Porterfield
Social Media Marketing Podcast
The KIAI Marketing Secrets's Podcast
The Goal Digger Podcast