Business:Management & Marketing
Metrics are simply standards of measurement by which efficiency, performance, or progress can be assessed. Yet in social media it can get complicated quickly with amount of data and options of what can be collected and where. In this podcast, we will cover the basics of collecting social media data, tracking social media metrics and identifying KPIs (key performance indicators). We will also consider how to link social media actions to business goals and marketing objectives for social measurement and optimization. This episode's host is Cyndi Greenglass.
Some of the talking points will include:
Turning Statistics Into a Story
How A Crime Reporter Uses Data to Reveal the Truth
Marketing in an Age of Disruption
Collaborative Engagement Changes Consumer, Brands, and Channel Partners Strategies
The Evolution of Loyalty Programs as We Approach 2019
Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)
Corporations Die When They Don't Listen to their Customers
Brands in Motion: How to Evolve Using a Value and Data-driven Approach
Treat Data Like a Team Member in Order to Succeed
The Persuasion Code: is there really a part of the brain that decides?
Top 3 ways data impacts the creative process + 3 tips on how to help your creative career
Why a Programmatic Media Approach has Value!
Social Media Metrics: Skinny Version
Does Awareness, Engagement & Loyalty Matter vs. the Math?
Integrated and Data-Driven Marketing at Integrate WV 2018
Why Every Business Needs a Social Media Policy Before You Get Fined by the FTC!
Topics and Trends in Direct and Digital Marketing
Has customer empowerment killed CRM?
The Value of a Programmatic Media Approach
Getting the Full Benefit out of Your Customer Research Data
The GaryVee Audio Experience
The Goal Digger Podcast
The Influencer Podcast
Building a StoryBrand with Donald Miller | Clarify Your Message So Customers Will Listen
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