GRIT: The Real Estate Growth Mindset
Business
Shoshana Socher used to be a stay at home mom until her family went through bankruptcy in 2005. This motivated her to find ways to put money into their lives which is why she decided to get a license and start her career in real estate. Five years later, her son, Cody became her business partner and grew the Socher Team from there.
Currently, the Socher Team is made up of 6 real estate agents and last year, they brought in $42.5M in sales with 166 transactions, marking 2020 as their most productive year to date. They attribute their growth and success mostly to having systems in place such as SISU and by doing activities that encourage agents to produce more.
In this episode, Shoshana Socher, the Operations Manager of Socher Team, Alex Ryb, and I talked about:
(05:28) How the team produced at a higher level despite having the same number of agents from the previous year
(09:01) Managing numbers vs. managing emotions
(11:26) How working with spreadsheets compare to having SISU?
(15:02) How morning meetings can shift your business
(17:25) How to motivate agents through 1 on 1 meetings
(19:28) The advantage of having an in-house Marketing person
(22:26) The importance of market updates
(25:50) What is Concierge Level Services?
(27:54) What technology does The Socher Team use in their business?
(31:23) The one thing that sets The Socher Team apart
Episode 146: When the Market Changed, So Did He: JD Reese’s Blueprint for Thriving Through Shifts
Episode 145: When Growth Hurts: How Zach Geisendorfer Recovered from Rapid Expansion
Episode 144: From Tech to Real Estate: Glen Baker on Navigating Market Shifts and Scaling Up
Episode 143: The Big Picture: Ryan Young on Surviving Market Shifts and Leveraging Technology in Real Estate
Episode 142: Mastering the ‘Perfect 168’: How Quintavius Burdette Balances Life and Success
Episode 141: Building a Billion-Dollar Real Estate Team with George Laughton
Episode 140: How Desi and Tyson Williams Transformed Idaho's Real Estate Market
Episode 139: How Jeff Glover Structures His Team for Real Estate Excellence
Episode 138: Transforming Your Approach to Life and Business with Kelly Cardenas
Episode 137: Peak Performance with UPGRD®: The Power of Mindset and Perception
Episode 136: How Speedy Offers Leverages Sisu for Streamlined Real Estate Operations
Episode 135: Why Quitting After a Market Crash Isn’t the Answer - With Ieasha Larkpor
EPISODE 134: Scaling Up With Beth Matthews: Four Offices, 40 Agents, and Countless Lessons
Episode 133: Automate and Achieve: Melanie Meier on Streamlining Real Estate Processes
Episode 132: Unlocking Success in Canadian Real Estate: Insights and Strategies with Kory Prince
Episode 131: Structuring Success: Systematic Approaches in Real Estate with Josh and Dani Hampton
Episode 130: Micheal St. Jean Shares The Key to Real Estate Success: Recruiting, Training, and Technology
Episode 129: Scaling Success in Real Estate: The Path to a Billion with Brett Jennings and Beth Lazar
Episode 128: Revolutionizing Real Estate: Unleashing the Power of Mindset and Client Experience with Zac Muir
Episode 127: How Leveraging Your Systems Can Double Your Business Every Year with Erin Catron and Heather Lens
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