GRIT: The Real Estate Growth Mindset
Business
Shoshana Socher used to be a stay at home mom until her family went through bankruptcy in 2005. This motivated her to find ways to put money into their lives which is why she decided to get a license and start her career in real estate. Five years later, her son, Cody became her business partner and grew the Socher Team from there.
Currently, the Socher Team is made up of 6 real estate agents and last year, they brought in $42.5M in sales with 166 transactions, marking 2020 as their most productive year to date. They attribute their growth and success mostly to having systems in place such as SISU and by doing activities that encourage agents to produce more.
In this episode, Shoshana Socher, the Operations Manager of Socher Team, Alex Ryb, and I talked about:
(05:28) How the team produced at a higher level despite having the same number of agents from the previous year
(09:01) Managing numbers vs. managing emotions
(11:26) How working with spreadsheets compare to having SISU?
(15:02) How morning meetings can shift your business
(17:25) How to motivate agents through 1 on 1 meetings
(19:28) The advantage of having an in-house Marketing person
(22:26) The importance of market updates
(25:50) What is Concierge Level Services?
(27:54) What technology does The Socher Team use in their business?
(31:23) The one thing that sets The Socher Team apart
Episode 036 with Kenny Klaus, Founder of CLME & Branch Manager at Keller Williams Integrity First
Episode 035 with Phil Treadwell, VP of Development and Regional Manager for Mason-McDuffie Mortgage
Episode 034 with Justin Nelson Business Partner and Performance Coach at Realty One Group Arete
Episode 033 with Spring Bengtzen CEO of the Utah Life Real Estate Group & Realty One Group Areté at Realty ONE Group
Episode 032 – GRIT: The Real Estate Growth Mindset, special guest Jim Remley, Founder of eRealEstateCoach
Episode 031 with Robby T, Coach & Lead Geek at Hatch Coaching and Nathan Joens, CEO and Co-Founder of Structurely
Episode 030 with Tom Ferry, Founder and CEO of Ferry International
Episode 029 with Alvaro Erize, CEO at CINC
Episode 028 with Dan Corkill, CEO & Co-Founder of Follow Up Boss
Episode 027 with Veronica Figueroa, CEO and Team Lead of The Figueroa Team at eXp Realty
Episode 026 with Michael Hellickson, Founder & CEO of Club Wealth Coaching
Episode 025 with Ricky Cain, President of the Cain Realty Group & Cain Cares
Episode 024 with Tim Harris, Founder of Tim & Julie Harris Real Estate Coaching
Episode 023 with Doug Gieck, Vice President of Production at 8z Real Estate
Episode 022 with George Morris, Founder & CEO of CENTURY 21 Everest
Episode 021 with Dan Noma Jr, Owner of Venture Real Estate & Investment (REI)
Episode 020 with Gary Boomershine, CEO of RealEstateInvestor.com
Episode 019 with Gabe Cordova, President of Firepoint Solutions
Episode 018 with Kristan Cole, Founder & CEO of The Kristan Cole Network
Episode 017 with Dr. Hank, Entrepreneur, Motivational Speaker, and Award-Winning Author
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