GRIT: The Real Estate Growth Mindset
Business
Shoshana Socher used to be a stay at home mom until her family went through bankruptcy in 2005. This motivated her to find ways to put money into their lives which is why she decided to get a license and start her career in real estate. Five years later, her son, Cody became her business partner and grew the Socher Team from there.
Currently, the Socher Team is made up of 6 real estate agents and last year, they brought in $42.5M in sales with 166 transactions, marking 2020 as their most productive year to date. They attribute their growth and success mostly to having systems in place such as SISU and by doing activities that encourage agents to produce more.
In this episode, Shoshana Socher, the Operations Manager of Socher Team, Alex Ryb, and I talked about:
(05:28) How the team produced at a higher level despite having the same number of agents from the previous year
(09:01) Managing numbers vs. managing emotions
(11:26) How working with spreadsheets compare to having SISU?
(15:02) How morning meetings can shift your business
(17:25) How to motivate agents through 1 on 1 meetings
(19:28) The advantage of having an in-house Marketing person
(22:26) The importance of market updates
(25:50) What is Concierge Level Services?
(27:54) What technology does The Socher Team use in their business?
(31:23) The one thing that sets The Socher Team apart
Episode 016 with Laurel Starks, Founder & CEO at The Ilumni Institute
Episode 015 with Rich DeNicola, COO of Expansion Brands Portfolio at Realogy Holdings Corp.
Episode 014 with Brad Sugars, Founder and Chairman of ActionCOACH
Episode 013 with Howard Tager, Co-Founder and CEO of Ylopo
Episode 012 with Michael Hellickson, Founder and President of Club Wealth Coaching and Consulting
Episode 011 with Dan Beer, CEO/Owner of Beer Home Team of eXp Realty of California, Inc.
Episode 010 with Greg Harrelson, Owner of Century 21 The Harrelson Group
Episode 009 with Tristan Ahumada, Creator and Co-founder of Lab Coat Agents
Episode 008 with Jeff Quintin, CEO of The Quintin Group
Episode 007 with Chris Watters, CEO of Watters International Realty
Episode 006 with Jeff Cohn, CEO of Elite Real Estate Systems and Omaha's Elite Real Estate Group
Episode 005 with Kyle Whissel, CEO of Whissel Realty Group
Episode 004 with Rick Davidson, Former CEO of Century 21
Episode 003 with Rivers Pearce, CEO & Co-Founder at w8less
Episode 002 with Frank Klesitz, CEO of Vyral Marketing, Inc.
Episode 001 with Patrick V. Lilly, CEO of CORE Real Estate
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