Welcome back to the second part of our insightful conversation with Fred Mondragon, where we continue to explore the intricate world of sales intelligence. In our previous episode, the guys discussed the significance of prioritizing fit over intent when targeting potential customers. However, the most successful sales strategies understand that fit and intent must work hand in hand to achieve outstanding prospecting results.
Intent data has become an indispensable tool for sales teams seeking to identify and engage with prospects actively looking for solutions to their challenges. By analyzing online behavior, intent data offers invaluable insights into a prospect's buying readiness. When combined with a deep understanding of customer fit, sales teams can unlock the full potential of their prospecting efforts.
In this episode, Fred shares his expertise with Chris and Corey on effectively integrating intent data with fit-based targeting to create a powerful, holistic approach to sales. They examine the best practices for leveraging intent signals alongside demographic data, ensuring that you're targeting not only prospects who are ready to buy but also those who are the right fit for your solution. Join Chris, Corey, and Fred as they dive into the fascinating interplay between intent and fit, and discover how this synergy can help you achieve unparalleled success in your sales efforts. Listen to episode 218: Intent, Fit, and the Future of Sales Intelligence."
About Fred Mondragon:
Fred, a senior sales and business development executive with extensive experience at SaaS software companies, joined Rev in 2021. He has managed revenue generation channels at numerous successful startups and large companies, including TimesTen, Oracle, and most recently, Medallia, where he set up the channel sales and alliances function from scratch. Fred received his B.A. and MBA from Stanford.
Links from this episode:
Corey Frank on LinkedIn
Branch49
Chris Beall on LinkedIn
EP186: Hot Dogs and Hot Deals - Devouring Sales Records
EP185: Using Scarcity Tactics in Sales - GenX vs GenZ Psychology
EP184: Cracking the Code; Scarcity Strategies for Sales Success
EP183: Sales Mastery - Body Language and AI Giving You the Edge
EP182: Harnessing Generative AI: Revolutionizing Sales Strategies and Results
EP181: Unleash the Sales Kraken: Fearless, Innovative, and AI-slaying!
EP180: Sales Success in the Age of AI and Emotional Intelligence
EP179: Conversations Over Headcount: What VCs Should be Counting
EP178: The Salvage Yard - A Hidden Gem of Silicon Valley
EP177: The Problem with Correlation in VC-Funded Companies
EP176: Growth, Profitability, and Pivoting in Economic Turmoil
EP175: How ChatGPT Can Improve Sales Enablement
EP174: Boosting Website Traffic with Cold Calls
EP173: What Do a Fitbit and Surfboard Have in Common with Cold Calling?
EP172: Intentional Choices: Mapping Out Your Sales Career
EP171: From Cold Calling to AI: How Sales is Evolving with Technology
EP170: Sales Energy: The Importance of being an omnichannel salesperson
EP169: How ChatGPT is Writing a Book: The AI and Human Collaboration
EP168: Get Granular to Boost Your Sales Performance
Ep167: The Power of Childlike Curiosity in the Digital World of Sales
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