Welcome back to the second part of our insightful conversation with Fred Mondragon, where we continue to explore the intricate world of sales intelligence. In our previous episode, the guys discussed the significance of prioritizing fit over intent when targeting potential customers. However, the most successful sales strategies understand that fit and intent must work hand in hand to achieve outstanding prospecting results.
Intent data has become an indispensable tool for sales teams seeking to identify and engage with prospects actively looking for solutions to their challenges. By analyzing online behavior, intent data offers invaluable insights into a prospect's buying readiness. When combined with a deep understanding of customer fit, sales teams can unlock the full potential of their prospecting efforts.
In this episode, Fred shares his expertise with Chris and Corey on effectively integrating intent data with fit-based targeting to create a powerful, holistic approach to sales. They examine the best practices for leveraging intent signals alongside demographic data, ensuring that you're targeting not only prospects who are ready to buy but also those who are the right fit for your solution. Join Chris, Corey, and Fred as they dive into the fascinating interplay between intent and fit, and discover how this synergy can help you achieve unparalleled success in your sales efforts. Listen to episode 218: Intent, Fit, and the Future of Sales Intelligence."
About Fred Mondragon:
Fred, a senior sales and business development executive with extensive experience at SaaS software companies, joined Rev in 2021. He has managed revenue generation channels at numerous successful startups and large companies, including TimesTen, Oracle, and most recently, Medallia, where he set up the channel sales and alliances function from scratch. Fred received his B.A. and MBA from Stanford.
Links from this episode:
Corey Frank on LinkedIn
Branch49
Chris Beall on LinkedIn
EP106: The Impact of the Human Voice
EP105: Data & Trust: Your Assets in Market Domination
EP104: The Increasing Atomic Weight of Data
EP103: What Do You Do With an Addressable Market?
EP102: A Finishing School for Future CEOs
EP101: Taking a Leaf Out of Branch 49‘s Book
EP100: Do You Catch Their Drift?
EP99: Overhead Is Like a Racehorse
EP98: Is Venture Capital for You?
EP97: Doing the Day-to-Day Right
EP96: Empathy, Goals, and Alignment of Purpose
EP95: Not Getting Trained? Train Yourself.
EP94: Are You Laying Brick, or Making $12 an Hour?
EP93: A Talent for Managing Talent
EP92: Will They Stay or Will They Go?
EP91: Borrowing from the Best
EP90: Lead That Cold Call With Trust, Not Value
EP89: When the Student Is Ready, the Teacher Will Appear
EP88: Get Thee to a Data Concierge.
EP87: Giving Your Data the Sniff Test
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