Welcome back to the second part of our insightful conversation with Fred Mondragon, where we continue to explore the intricate world of sales intelligence. In our previous episode, the guys discussed the significance of prioritizing fit over intent when targeting potential customers. However, the most successful sales strategies understand that fit and intent must work hand in hand to achieve outstanding prospecting results.
Intent data has become an indispensable tool for sales teams seeking to identify and engage with prospects actively looking for solutions to their challenges. By analyzing online behavior, intent data offers invaluable insights into a prospect's buying readiness. When combined with a deep understanding of customer fit, sales teams can unlock the full potential of their prospecting efforts.
In this episode, Fred shares his expertise with Chris and Corey on effectively integrating intent data with fit-based targeting to create a powerful, holistic approach to sales. They examine the best practices for leveraging intent signals alongside demographic data, ensuring that you're targeting not only prospects who are ready to buy but also those who are the right fit for your solution. Join Chris, Corey, and Fred as they dive into the fascinating interplay between intent and fit, and discover how this synergy can help you achieve unparalleled success in your sales efforts. Listen to episode 218: Intent, Fit, and the Future of Sales Intelligence."
About Fred Mondragon:
Fred, a senior sales and business development executive with extensive experience at SaaS software companies, joined Rev in 2021. He has managed revenue generation channels at numerous successful startups and large companies, including TimesTen, Oracle, and most recently, Medallia, where he set up the channel sales and alliances function from scratch. Fred received his B.A. and MBA from Stanford.
Links from this episode:
Corey Frank on LinkedIn
Branch49
Chris Beall on LinkedIn
EP87: Giving Your Data the Sniff Test
EP86: Tried and True: Practice Makes Perfect
EP85: When the Time Is Right, the Magic Happens
EP84: The Best Frog-Kisser for the Job
EP83: Why Can’t Sales Run Like My Plant?
EP82: Worthy Intent Will Fill Your Funnel
EP81: Stuck in the Mud or Full of Fantasy
EP80: Why “the Why” Is So Essential
EP79: One and Done Is the Loneliest Number
EP78: Do You Want an Awesome Life?
EP77: B2B or B2C: It’s All About Gaining Trust
EP76: I Heart No Shows.
EP75: The Secret of Her Success
EP74: This Is What Makes All the Difference
EP73: You‘d Better Believe It
EP72: How to Warm Up a Cold Communication
EP71: Stuck in the Middle with Denial
EP70: How to Get from Stuck to Unstuck
EP69: The Right Skills for the Job - AI vs. Humans
EP68: Which Comes First, Traction or Scale?
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