Episode 176 (Anders is based in Winnipeg)
In this conversation with Anders Boulanger, we explore:
About our guest Anders Boulanger:
He has performed at over 200 trade shows. His exhibit clients average a 54% increase is trade show leads.
As well as performing at trade shows, he offers Trade Show Infotaining to prepare your staff for a more productive trade show experience.
Visit engagify.ai
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Excerpts from this conversation with Anders Boulanger:
We bring in our unique form of entertainment, that is often magic, mentalism mathematics, martial arts demonstrations, different visual metaphors that we can hang messaging on, to make it memorable and making it exciting and build crowds of people are.
So that's kind of how we help our clients is by attracting attention, keeping them there qualifying the people that are qualified leads and then sending them on through the booth so that they can have that deeper, richer experience.-----
if you could sit down with a team leader that's about to head off to a trade show with their team, and they haven't been wise enough to hire you to help them out. But if you could still give them one, two or three pieces of advice that they can share with their team. What might be that one, two or three pieces of advice?
Yeah, I would definitely say that, you know, to do a little talk before the show to talk about expectations and goals and unite the team around what is that?
You know, what is the the objective that they have in front of them, if they want to kind of mention a few do's or don'ts to do at least a basic training, that would be a good idea.
And then the last piece I think I would say Georgia is to really go for it. It's like swinging for the fences, the entire show, because so many people on that last day, they phone it in, they phone it in and nobody tries.
And I find the last days my favourite day, because we still go for it. And we can build sometimes bigger crowds than we did on the other days because everyone else stopped trying.
So you know really wring every dollar of value out of your tradeshow investments by working the entire three or four days however long the show is powerful advice.-----
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
Permission to Brag about Yourself: Lisa Bragg
Your Body Talks About You: Richard Newman
Facilitate and Lead Productive Meetings: Mark Ellwood
Intuition, the secret backdoor communication channel: Sunil Godse
I dare you, Make me Laugh: June Cline
What Message are You Telling Yourself? Terry Tucker
All staff can be marketers: Laura Templeton
How to Identify and Influence Company Culture : Michael Grochmal
Does your customer service truly serve the customer? Zak Garside
How to Score High Ticket Sales: Craig Andrews
Is your content marketing working for you? Hannah Acosta
Weed Words: You Guys
What’s your point and how to convey it: Joel Schwartzberg
Make Messages Stick with Brain Glue: James I. Bond
Weed Words: Living under a rock
Selling has changed. Have you adapted? Jim Pancero
Weed Words: Very
Harness the Power of the Pause when Speaking
Weed Words: Thanks for having me
The Battle Between Sales & Marketing: Gary Garth
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