In business it is critical to identify your unique selling point, your USP. Katie talks about how, as CEO of your own brand – you! – you need to identify what makes you special and be able to convey this simply and convincingly to promote your career.
If you enjoy this conversation, please subscribe, check out our other great episodes, and even better leave us a review. You can also follow us on social media and sign up to our mailing list at www.polyphonyarts.com/mailing-list for updates and news about Music Works and Polyphony Arts.
Music Works is generously supported by Allianz Musical Insurance, the UK’s No. 1 musical instrument insurer.
2.8 The Riga Jurmala Music Festival – finding positives under the pandemic.
MWM 6: Imposter syndrome: know it, face it, turn the sound down!
2.7 ‘Florence Foster Jenkins’ and I: a singer’s fight for artistic justice
MWM 5: Practice: productivity, or avoidance? Exploring a busy mindset
2.6 Annie Ridout on freelancing, music, and how online communities can help you thrive.
MWM 4: Fear of failure or fear of success - tackling a fear mindset.
2.5 Why we need better working structures for women in music.
MWM 3: Professional mindset: what permission are you waiting for?
2.4 New music: why we need to challenge the “repertoire” with international pianist, Prof. Avguste Antonov.
MWM 2 Funding mindset: 10 key questions to ask before you apply for that grant
2.3: Too Much Mozart: towards a truly diverse and inclusive classical repertoire.
MWM 1: Money mindset: five powerful tips to valuing yourself in the music industry.
2.2 When live music stopped; how one singer turned performance into a doctorate.
2.1: Composers! Claiming your music royalties - a "how to" guide.
1.20: Christmas special - a festive review with guests from our first season.
1.19: Covid, creativity and a case for change
1.18: Streaming, royalties, and the fight for a fair deal for musicians.
1.17: Being female - adaptability, flexibility and the challenges women face as musicians.
1.16: Bringing opera to a community near you.
1.15B - Let's talk remedies! A singer tells all.
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