NONFICTION BRAND™ w/DP Knudten
Business:Marketing
Trust Insights’ Katie Robbert is back with host DP Knudten for more about how AI is not to be feared, but embraced by humans who can speak its language and still lean into being 100% carbon-based. She also assuaged one dad’s concerns about college majors that are more Liberal Arts-oriented than STEM-specific.
Learn more about and connect with Katie at katierobbert.com and trustinsights.ai
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by DP’s book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are.” now available on Amazon at www.bit.ly/nonfiction_brand
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2021 DP Knudten LLC - all rights reserved
E149 “Just having a paper resume isn't good enough anymore.”
E148 “Guess what artificial intelligence can’t do.”
E147 "… you can do far better with a 'conversation first' campaign."
E146 “…because it's almost always better than what I started with.”
E145 “It’s the biggest fracture… in the history of the human race….”
E144 “…we have always listened to our customer….”
E143 “…the designers advised us to stop telling the story….”
E142 “This will always be…make it or break it.”
E141 “Instead of fearing that…I finally made a shift to embracing it…”
E140 “…brands can have an identity crisis. They can oversleep…”
E139 “Your brand is actually in the eyes of your beholder…”
E138 “I actually am going to reconcile these different identities…and make it my brand..”
E137 “…what matters more than that is your customer narrative.”
E136 “…that’s been the advantage of niching down for me.”
E135 “Social media [is] great for grabbing attention. Email is good for selling people.”
E134 “…I don’t think totally they’re quite right for us.”
E133 “…stories are fact, wrapped in context, delivered in emotion.”
E132 “And now he has over 100 paying members in this membership.”
E131 “…there’s now 9000 people I could be…in a conversation with.”
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