Foundation donation to benefit Imagine Ellis County

On this episode of the Post Podcast Grow Hays executive director Doug Williams talks about a $50,000 donation from the Schmidt Foundation given to the Imagine Ellis County committee.

 

TRANSCRIPT

 

James Bell  
The Imagine Ellis County committee recently benefited from a large donation from the Schmidt Foundation, Grow Hays, Executive Director, Doug Williams talks to us a little bit about that, and more on this episode of the post podcast.

Grow Hays executive director Doug Williams  
Well, it's a committee that was formed out of the strategic doing initiative that is kind of town meetings sponsored by the danger Hansen Foundation, where people in the community come together for kind of a town hall meeting and talk about things that they'd like to see happen in their community, whether it be parks, you know, recreational type things, business type things, all types of things. And then out of that, committees are formed. And they kind of work on these initiatives. And so one of the things that came out of this strategic doing session was imagined Ellis County, you know, what, what do we want Ellis County to look like, five years from now 10 years from now, 30 years from now. And so that's kind of what this committee has been working on. We started and then boom, the pandemic hit. And so we kind of lost our momentum for the committee. But as of late, we have, we have kind of picked up the momentum again, and we're starting to work on some things, and we've got some direction. And I think we're making good headway.

James Bell  
Excellent. Yeah, it seems like, you know, when it comes to planning, you have to think so far in advance that and I wonder if you want to speak a little bit to like, is there a lot of differing opinions? Or are we kind of seeing some consensus? And some, you know, cuz, I don't know, some general ideas moving forward.

Grow Hays executive director Doug Williams  
I think, you know, we, we interviewed, we had all a number of business leaders come forward, you know, business owners come forward and give us a five minute presentation as to what their plans were and what their challenges are. And, obviously, they're all a little bit different. But there's certainly some recurring themes among all of their discussions and things like housing, things like child care, you know, those kinds of things continually come up workforces a huge one, which is kind of tied to childcare and housing as well. So while each organization has some specifics, the underlying themes are very much, you know, you hear the same things again, and again.

James Bell  
You know, I wonder going forward how, how do these committees or these groups, you know, after I problems have been identified, how do they affect change?

Grow Hays executive director Doug Williams  
Well, you know, you, you identify the problem, and then you work the problem. So it's, you know, housing is been a problem in Hays, I've, we talked about it all the time, you and I, and I talked about it with lots of people. But at some point in time, you have to quit talking and start doing and that's what we're trying to do with the project, the tall grass project out of 22nd. Wheatland with the retiree. project that we envision north at the hospital, as well as trying to help some people with some construction of apartments and that type of thing. The project analysis for the 40 lots in south Ellis, you know, those are the type of things that you have to start doing and then childcare the same way you've got to, okay, identify the problem, and what can we do about it?

James Bell  
Okay, it's feeding on the housing. No, real quick, we might have talked about this yesterday that we just had the Hays City Commission folks in with us, but they passed the RHID public meeting date was speaking of the housing piece, how does that kind of work into how this committee is getting put together? You know, if they want to help, I don't know, spread the word for that or become available, I guess you might say, for the community that wants to talk about this project. Well, that's

Grow Hays executive director Doug Williams  
That's the type of project that this committee would support. And go to the City Commission and the commissioners individually and indicate the support for those types of projects for the city to approve, you know, those type of incentives for the developer. Because the the reality is, in some cases, the marketplace, we'd all like to think that the open market always meets a need, but it doesn't. And it doesn't always meet it in a timeframe that is that the community needs it to meet it in childcare would be a good example of that as well. So that this committee will focus on. Okay, what what type of housing do we need? How do we help get that done? How do we encourage the city to award incentives to potential developers to make it attractive for them to develop in Hays instead of someplace else? And so that's the type of work that we would do on housing initiatives. And that's what this committee will be focused on things along those lines, along with many others, you know, that could be parks, it could be retail recruitment, you know, they're just this good go a lot of different directions as we, as we try and figure out what we really want a Hays to look like one of the things we're going to do is a community survey. You know, we, while we have a broad representation of the community, we believe on our committee, and we've talked to lots of business people who have a broad understanding of what's going on in the community, at some point time, you need to go out and ask the citizens, what they would like to see. And so we've got a quote from the Docking Institute, and we're attempting to raise some funds. So we can conduct that survey and ask the public what they'd like to see in the community, what kind of community they want to do, what they want the community to look like, in 5, 10 or 20 years.

James Bell  
How do you deal with all the folks and not to disparage any particular business? I know one of the things that I hear a lot come to Hays is target. Everybody wants to target here, and it would be great. But how do you kind of temper those expectations when you have a survey like that, and and you get responses that say 60, 70 80 percent want that, but it's really not feasible for the Hays market?

Grow Hays executive director Doug Williams  
Well, I think you have to temper it with the understanding of what these companies requirements are in terms of population in a community, you know, they require 40,000 people in a community and we have 28, we really can't spend a lot of time talking to them. Now, yes, we want to, we would like to think we're a little bit different than we are from a trade area standpoint, we have a larger trade area, then then a lot of communities and we have pull factor that a lot of communities don't have, you know, where people come from outlying areas to shop. But these companies study very closely. Excuse me, the the market conditions that exist, the population, the amount of dollars that are spent, they know, I would guess the target knows very well what Walmart sales are here. And so they know what level of sales they would be able to attract here. And so we have to have realistic expectations and think that okay, target may not be a good fit, but who is and then we go focus on that particular company to recruit as opposed to a target, just as an example. Okay.

James Bell  
Well, the one thing that I think all of these efforts require a little bit of capital. And this donation is probably going to help you with that. I would imagine when I talk first, a little bit about the gift from the Schmidt Foundation,

Grow Hays executive director Doug Williams  
Yes, well, we, the Schmidt Foundation was good enough to recognize that the this is an important initiative in the community to to get this going. And obviously, if we're going to recruit people, and figure out what we need to be doing, it does take some dollars. And the Schmidt Foundation was good enough to give imagine Ellis County a $50,000 donation to be used for the projects that we're envisioning. One would be the Community Survey. Another would be we produce some videos of our community, we've got, I think, four or five different videos are short, one minute videos about our quality of life, basically, why people live here, we've targeted different types of people in the community in terms of younger people, retired people, people who move back here, people who moved here and bought a business. And so we're trying to tell the story in a lot of different ways about why Ellis County is such a great place to live. And the next step with once you produce these videos, and they're great videos, we'll get them out there so people can see them in the very near future. But we got to get enough people in the right places to see him. So we've gotten some proposals from some marketing organizations as to, we can do these types of social media marketing and things in the eastern slope of Colorado, which is kind of a ripe area for people who are wanting to relocate. 

James Bell  
Can't imagine why prices, you want to read one bedroom apartment, it's four or $5,000 a month, very

Grow Hays executive director Doug Williams  
Expensive to live in very, the traffic is horrible. And in a lot of people out there looking for a simpler life and a more cost effective life. And we think housing prices are high here. Just go out there. Yeah. But so we're going to be targeting those marketplaces and trying to get our story told in the right places, and you need funding to do that. It's it doesn't come for free. And so the Schmidt Foundation, which is terrific. I mean, they're wonderful organization, very supportive of our community and always have been very supportive of grow Hayes, was good enough to step forward and give this $50,000 donation. We're seeking some other grants for the same type of thing so we can expand our efforts in this marketing of Ellis County, and that's a great start with what the Schmidt Foundation was willing to step up and give us.

James Bell  
Yeah, that's very cool. And you know, it does really, I think, impact those that recruitment has But also, you know, the piece on this that I think maybe people don't realize is how quickly those dollars get eaten up. When you're talking about marketing, it's so expensive.

Grow Hays executive director Doug Williams  
It really is, I mean, the production of the videos, you know, doesn't seem too bad. But then you've got, and I'm not, I'm far from an expert on these things, but geo fencing and all of these terms that come up and, and Google search engines to optimize those. So your Sir, your information comes up when a search is done, just on and on and on. It's very expensive. And, but we're looking at a combination of social marketing, even some billboards, different types of ways to reach people, because we know not everybody's walking around with a smartphone, we recognize one demographic that we think we offer a lot to our retirees, with the health care facilities we have here, as well as a safe community and a lot of the other amenities we have. And so we we have to figure out ways are our marketing people have to figure out ways to target that audience, make sure they know who we are and what we have to offer. So, but it all costs money. And that's the that's for sure.

James Bell  
Is there going to be any of it set aside to help spread the word locally? About the committee?

Grow Hays executive director Doug Williams  
Yeah, we're, we're we're doing we're hoping we're doing some of that by talking to people like you. And we have set up a Facebook page, we haven't done much with it, but we will be setting up a Facebook or a meta page, whatever he called today. And in some other efforts will be done for local marketing as well. You know, we'll try and, and spread the word locally, because you know, word of mouth is the best advertising you can have. And obviously, the people in Ellis County, if they can talk to the people they know outside of Ellis County, tell our story. Tell people where to go to watch these videos, or to see what imagine Ellis County's doing. At the Imagine Ellis County website, which will be developed it isn't there yet. But it will be. So that's that's another way where we'll reach out to people and and you bring up a good point. I mean, the best salespeople, for any community are the people that live in the community.

James Bell  
Absolutely. The Shifting gears a little bit. We always like talking about what's going on down there. aggro Hayes, we've got just a few minutes left. I want to pretend like I don't know what's going on. But you have had the Ice House series entrepreneurship class that's wrapping up next Wednesday.

Grow Hays executive director Doug Williams  
Yes.

James Bell  
Cool class, because I'm in it. You know, cuz I'm in it. I'm a it's a I know, it's a cool class, because when you can get the points to graduate, we're not sure about you. 

Grow Hays executive director Doug Williams  
Yeah, it's if I throw a real stick in the mud, I think a lot of times because I'm not the business entrepreneur, you know, I'm not out there trying to launch into a successful enterprise, you know, what might happen? Well, that's exactly the thing. And that's one of the things I really appreciate about this is it's not it's not what I was expecting going in, which was that real that you know, concrete, Do this, do this, do this. It's more about opening your eyes to possibilities, A little bit more theoretical, I think, probably and covering the, the traits of an entrepreneur and the things that an entrepreneur needs to think about. We are next week, it'll wrap up, that'll be week seven. We've got I think, 12 or 13 participants. So it's a couple online, so I you know, I've done online attendance. So I'm, I get a little fuzzy, I see the people in the room, but I forget about the ones that are online, and spent a good class different than the class we did a year and a half ago, you know, a different set of people kind of a different dynamic in the class. And that's okay, that's good. And I you know, we typically try and bring in a speaker from outside last week, we had Chris Munch come in and give his sticks presentation, which is always good and powerful. Presentation. And they've, they've talked me into giving a little talk next week, which should be interesting. It's, I'll keep it a top secret topic. But all I'll be there to wrap the whole thing up and then you guys will be graduated and we'll be on to the next one. But it's it's a really good class. I think it it makes you think, and hopefully get you thinking outside the box. And if you have some entrepreneurial, yearnings, it is an opportunity to understand what it might be all about and the things he maybe need to put in place in order to fulfill those dreams or yearnings or whatever they are. Absolutely.

James Bell  
And you know, to I think in a lot of ways, it just it also kind of opened your eyes to the realities in the marketplace now, because it's quite a bit different than for a lot of folks than it was 3040 years ago where you went on a career path and that was the expectation and that's just not necessarily the case anymore. 

Grow Hays executive director Doug Williams  
Oh, absolutely. I mean, if you look at the trends and the number of job changes, people entering the workforce today will have over their career, you know, used to be you go to work for the railroad or IBM or somebody and you stay with them for life. That's just not the way it works. Now, it's people changing all the time. And I've, I've noticed that you know, another topic we talked about, we're we're currently we accepted applications for Director of Recruitment and retainment. And we cut those applications off last Friday, but if you look at some of the end, we've had 19 and all of them good people and that kind of thing. But if you look at the work history, people change a lot. It's amazing how often a lot of people change. And I'm not saying that's bad, it's just the way our world works right now is there's a lot of movement that goes on in careers.

James Bell  
Absolutely. Well, Doug, we've got just about a minute left anything else going on down there you want to share with us

Grow Hays executive director Doug Williams  
We've got one thing I would mention, you know, advanced real estate had sold their location on East 27th street and are now full time officing out of brief space so it's cool it's kind of interesting turned down there you know, we we have always said that we believe that it can be an alternative office space and most people we have are individuals and that that come in there at certain times and off and on and on the road salespeople or what have you, but this is a case where a business has looked at our environment and said hey, you know, we can carve out this little spot for ourselves. It works for us we have access to the high speed internet to the meeting rooms and copier, scanner all of those kinds of resources and so at a fraction of the cost that it was where they were located before So that's been an interesting development down there we welcome that we welcome others and it's kind of cool to see that happen.

James Bell  
Yeah, I you know, I love about brief space down there is a you you kind of get that environment I imagine if you're working on your own you know, your sole proprietorship you know you don't get that interaction with other business professionals or you can do that it brief space, you can go in and get in amount of interaction that you want, whether it be a little bit or a lot, you hang out there all day or hang out there for 20 minutes, make your do your whatever and then go.

Grow Hays executive director Doug Williams  
Yeah, it it's whatever. It's what you make of it really and but but there is interaction with others. I think that's an important part of it. It's just been interesting to see that kind of evolution in the facility to have somebody in there grow. Hays has always been in there but now we've got another full time scenario as well as multiple people so I have a cool trend.