Burr Smith is the CEO of BroadSign, arguably the most successful CMS software company when it comes to advertising-based networks. His Montreal-based company has contracts with many of the top digital out of home ad networks in North America and Europe.
Things are really good around BroadSign these days. Staff numbers are growing, a New York office just opened and the company has a big party tonight on the Vegas strip.
But it hasn’t always been like this. Smith not only runs the company. He owns it, and steered it through a really rough patch in which the company ran into money troubles when the recession hit in 2008 and 9. That ultimately led to BroadSign filing for Chapter 11 bankruptcy protection.
Smith talks candidly about that period, and how he and a loyal core group scratched their way through and out of that. He also talks about where things are at now, and why his company has broadened into a supply side platform for programmatic advertising.
We spoke a few weeks ago at ISE in Amsterdam.
Subscribe to this podcast: iTunes * Google Play * RSS
Neeraj Pendse, Elo
Brian McClimans, Peerless-AV
Sean Matthews, Visix
Jeremiah Archambault, ENS
Jane Boyce, Tru Vue
Bjorn Pieper, NDS
ISE Chats: SodaClick content and Inotouch transparent LED film
Eric Virey, Yole Developpement
Alberto Cáceres, Trison
Sam Phenix, Planar/Leyard
Lauren Millar & Mark Stasiuk, Fusion CI Studios
David Bailey, Aitrak
NRF 2019 Round-Up: Interviews on ESLs, HTML5, Interactive Lightboxes And Avatars
Leo Resig, Chive Media
Angela Vanderburg, Q Division
Kim Sarubbi, Cannabis Medical Network
Kaan Gunay, Firefly
Kaijus Asteljoki, Valotalive
Ryan Croft, TransitScreen
Scott Kolber, Roadify
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
The Unbelivable Truth - Series 1 - 26 including specials and pilot
Lex Fridman Podcast