Wadda ya mean “strategic plan”?

Tho not a fan of American baseball, most people can embrace one of its most quotable players, Yogi Berra. Often attributed it him, the wonderful saying “I don’t know where we’re going, but we’re making great time!” More often than not, 2022 has had that feeling—and aren’t we supposed to know where we’re going? Shouldn’t I have a solid plan for where my business is going? Tho I’ve never done one, it’s rumored that every MBA teaches that you must have a strategic plan. So, what does that look like if we don’t know where we’re going? Let’s investigate