ITT 158: Grow Your YouTube Channel to 1 Million Subscribers with Charlie Houpert
Charlie Houpert is the co-founder of Charisma on Command, an educational platform where he teaches people how to grow their confidence and charisma. His YouTube channel of the same name has over 1 million subscribers, and his videos routinely generate hundreds of thousands of views.
Charlie got his start online by building an education business focused on parkour. However, Charlie didn't get the traction he was looking for, so he shifted gears to a new interest: confidence. Charlie is a self-proclaimed introvert who struggled in social situations. He decided he would scratch his own itch, and began blogging on the topic of confidence, dating, leadership, and more. But it wasn't until Charlie started his YouTube channel that things really took off. In less than a year, Charisma on Command generated tens of thousands of subscribers and hundreds of thousand of views on some of his most watched videos. He has since scaled that to 1.5 million subscribers in less than 3 years.
My big takeaway from today's conversation: FORMAT is just as important as the content you want to share. This is specifically in reference to YouTube, but I think it applies to any sort of content creation or teaching. It applies to blogs, to podcasts, to video creation, and more. In a nutshell, if you want to break into a competitive market, it's not just about the content you create, or the value you add to someone's life - it's HOW you go about delivering the content that will determine whether people sit up and listen, or ignore you. So if you're looking to tap into a platform like YouTube, or you're just trying to figure out ways your podcast or blog or whatever can stand out, you need to listen to Charlie's advise on format.
And much more...
"YouTube is a recommendation engine before it's a search engine. So when you're thinking about what sort of content to make, it must be something that is eminently clickable and should follow a trend...when you're just starting out, focus on trends."Charlie Houpert
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