In episode 113 of the Sound In Marketing podcast, we discuss the psychology of sound and why it can sound happy or sad.
What if we could better monitor our emotional intake by better analyzing what "sad music" really sounds like to an individual? What if music could help save us from depression?
This episode was a re-boot from an article with the same name that I wrote back in 2021.
Thanks to Artlist’s library of killer musicians for Beach Day by Max Hixon (my summertime example) and Catnip Addict by Bunker Buster (my lowkey summertime example). I also snuck my own tracks in there. Anthem as my happy music example and Heartbreak as my devastatingly depressing example. Oh and those chords progressing from sad to happy, that was me too.
For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook.
For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources and all sorts of sound relevant information. Contact me directly and I’ll hook you up with a discount code.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episode 9- Echo Dot and Voice Technology Review
Episode 8- Spotify, Pandora, and Other Advertising Options
Episode 7- Jingle Vs. Sound Identity
Episode 6- How to Use a Universal Language in Your Marketing Strategy
Episode 5- Passive Advertising In Sound
Episode 4- Sound Subtlety Rocks the Marketing World
Episode 3- Therapeutic Music and Marketing
Episode 2- Marketing Differently
Episode 1- Using Sense In Your Marketing
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