Marketing Technology Podcast by Marketing Guys
Business:Marketing
In this episode, Elias and Mark have an interview with a content marketing and SEO veteran: Jeff Coyle. He is the co-founder of MarketMuse which was built to accelerate the content research, creation, and optimization process using AI to do the heavy lifting.
An important question a lot of marketers have is which content to keep, update or kill. Making these decisions requires more than just looking at keywords and page visits. It requires a broader approach, which we explain fully in the podcast.
In the episode, we also discuss 3 decision-making metrics to do meaningful content inventory analysis. We start by going through the key developments in SEO and content marketing in the last 20 years.
LinkedIn Jeff Coyle: https://www.linkedin.com/in/jeffcoyle/
Twitter Jeff Coyle: https://twitter.com/jeffrey_coyle
Website MarketMuse: https://www.marketmuse.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
E45: Sales enablement in your martech stack - Interview Jake Braly, VP Marketing @ Highspot
E44: How marketing can prove its value - Interview Thomas Plocher, CMO at Marketri
E43: Sales & marketing alignment in practice - Elias Crum & Mark van Horik @ Marketing Guys
E42: How to become a segmentation hero using marketing automation - Elias Crum & Mark van Horik @ Marketing Guys
E41: Let the customer pick you, using intrinsic branding! - Interview Justin Foster and Emily Soccorsy from Root + River
E40: Op het netvlies van je doelgroep door marketing technology - Interview Ivo Ouwerkerk - Business coach en schrijver
E39: Marketing technology in automotive - Interview Paul de Vries - Founder of #DCDW and Spokesperson for Marktplaats Automotive (eBay)
E38: Hoe zet je een succesvolle chatbot op? - Elias Crum en Mark van Horik - Marketing Guys
E37: All-in-one tool or best of breed in an eco-system? - Interview David Hirschfeld - CEO @ Tekyz
E36: Which martech to use in an international start-up - Interview Louise Doorn - Founder @ HelloMaaS
E35: Realizing exponential online growth by combining passion and technology - Interview Kenny Kline - Co-founder @ BarBend
E34: Conversational marketing, the future in B2B - Interview Mark Kilens - VP of Content and Community @ DRIFT
E33: Succesvol voorbeeld van marketing automation inzet in B2B - Interview Irma Tetteroo - Marketing Manager @ PANAS
E32: How to select the right marketing automation software - Elias Crum & Mark van Horik from Marketing Guys
E31: Skyrocket conversions using webvisitors data - Interview Ali Riaz - Board member @ Task Analytics
E30: Conversie optimalisatie door personalisatie - Interview Ruud Buijserd- Co-founder van Klue
E29: Buying marketing automation for the 2nd time - Interview Michael Ward - CEO at Net-Results marketing automation
E28: Marketing automation combined with AI - Interview Suvish Viswanathan - Head of Marketing Europe at ZOHO Corporation
E27: Marketing Technology in recruitment - Interview Amir Bormand - Founder & CEO at Elevano
E26: Marketing Technology at a start-up - Interview Yves Neidlinger - Founder & CEO at Culinarylocal.com
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