What happens when your business is inadvertently thrust into the national spotlight? That’s what happened when Philadelphia landscaping company Four Seasons Total Landscaping, a family-owned, woman-owned business, somehow became the location for a presidential campaign press conference.
The Four Seasons Total Landscaping team has been handling this newfound fame beautifully, with a sense of humor and the bonus of adding merchandise to their offerings. The situation has even inspired a virtual charity run, which to date, has raised $19,000 for the Philabundance food bank. This whole situation is a textbook case of taking unexpected attention and running with it in a positive direction. It’s a good reminder for us as PR pros to make the best of unforeseen moments when circumstances allow.
Have you handled a similar situation? Tell us about it at soloprpro.com.
Episode 70: Acedia - The Ancient Emotion for a Modern Pandemic
Episode 69: Podcasting: Is It for You?
Episode 68: Communicating Clearly
Episode 67: The Definition of Work
Episode 66: Pass PR with Dan Farkas
Episode 65: Professional Development in a Pandemic
Episode 64: Boundaries - A Reminder
Episode 63: Review to Renew
Episode 62: Rituals
Episode 61: COVID Communication Fatigue
Episode 60: Communications Clichés
Episode 59: Stress Break
Episode 58: Should We Change How We Do PR?
Episode 57: Helping Clients Navigate the Now Normal
Episode 56: We’re Halfway through 2020. Now What?
Episode 55: Conferences in the COVID-19 Era
Episode 54: Boundaries are Beautiful
Episode 53: Real Talk
Episode 52 - PPP Loans & the Solo PR Pro with Brent Thompson of Canon Capital Management Group
Episode 51: Clarity in a COVID-19 World
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