What happens when your business is inadvertently thrust into the national spotlight? That’s what happened when Philadelphia landscaping company Four Seasons Total Landscaping, a family-owned, woman-owned business, somehow became the location for a presidential campaign press conference.
The Four Seasons Total Landscaping team has been handling this newfound fame beautifully, with a sense of humor and the bonus of adding merchandise to their offerings. The situation has even inspired a virtual charity run, which to date, has raised $19,000 for the Philabundance food bank. This whole situation is a textbook case of taking unexpected attention and running with it in a positive direction. It’s a good reminder for us as PR pros to make the best of unforeseen moments when circumstances allow.
Have you handled a similar situation? Tell us about it at soloprpro.com.
Episode 47: Do You Really Need a Website?
Episode 46: Looking Forward
Episode 45: Leading through Crisis with Ken Byler of Higher Ground Consulting Group, LLC
Episode 44: COVID-19 Business Relief Resources for the Solo PR Pro
Episode 43: That Solo Life: Quarantine Pep Talk - How Are You Doing?
Episode 42: Quarantine Check-in
Episode 41: Working in a COVID-19 World
Episode 40: Navigating Business and COVID-19
Episode 39: Corporate Speak. Garbage Speak.
Episode 38: Invest in Yourself with Professional Development
Episode 37: Decision Fatigue
Episode 36: A Conversation with Gene Zaino of MBO Partners on Navigating AB5 & other New Labor Legislation
Episode 35: Love Your Business
Episode 34: Motivation and Momentum: Staying Sharp with Self-care
Episode 33: Who Reviews You? Getting Client Feedback and Measuring Personal Progress
Episode 32: Start-up Advice from Solo PR Pros
Episode 31: PR Pros Set Your 2020 Goals
Episode 30: 2020 PR Career Trends
Episode 29: Solos at the Holidays - Reflect and Recharge
Episode 28: Year-end Business Tips
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