What happens when your business is inadvertently thrust into the national spotlight? That’s what happened when Philadelphia landscaping company Four Seasons Total Landscaping, a family-owned, woman-owned business, somehow became the location for a presidential campaign press conference.
The Four Seasons Total Landscaping team has been handling this newfound fame beautifully, with a sense of humor and the bonus of adding merchandise to their offerings. The situation has even inspired a virtual charity run, which to date, has raised $19,000 for the Philabundance food bank. This whole situation is a textbook case of taking unexpected attention and running with it in a positive direction. It’s a good reminder for us as PR pros to make the best of unforeseen moments when circumstances allow.
Have you handled a similar situation? Tell us about it at soloprpro.com.
Episode 7: PR Pros - Stop Annoying Journalists
Episode 6: How Not to Manage It All
Episode 5: Cringeworthy PR
Episode 4: Holiday PR Mania
Episode 3: Wholeness in Entrepreneurship with Dr. Glenn McElhinney
Episode 2: Fear and the Solo PR Pro
Episode 1: Intro to That Solo Life and Solo PR Pro
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