What happens when your business is inadvertently thrust into the national spotlight? That’s what happened when Philadelphia landscaping company Four Seasons Total Landscaping, a family-owned, woman-owned business, somehow became the location for a presidential campaign press conference.
The Four Seasons Total Landscaping team has been handling this newfound fame beautifully, with a sense of humor and the bonus of adding merchandise to their offerings. The situation has even inspired a virtual charity run, which to date, has raised $19,000 for the Philabundance food bank. This whole situation is a textbook case of taking unexpected attention and running with it in a positive direction. It’s a good reminder for us as PR pros to make the best of unforeseen moments when circumstances allow.
Have you handled a similar situation? Tell us about it at soloprpro.com.
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New Year, New Clients: Business Development for 2023 - Episode 184
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How Southwest Went South and What PR Pros Can Learn from It -Episode 182
Are You Ready to be a Solo PR Pro? -Episode 181
Setting the Stage for Success - Episode 180
End Your Year Strong - Episode 179
Busted Bird, Master Manipulators, and the Year that Was 2022 - Episode 178
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Doubts, Delays, and Why You Shouldn’t Go It Alone - Episode 176
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Death by a Thousand Tech Applications - Episode 174
The Bird is Free: What this Means for PR Pros - Episode 173
Tricks, Treats and PR - Episode 172
Soloing Together - Episode 171
How PR Pros Can Combat Mis-, Mal- and Disinformation - Episode 170
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Pumpkins, Plans and Putting the Year to Bed - Episode 168
Working with Multiple Generations - Episode 167
Quiet Quitting -Episode 166
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