What happens when your business is inadvertently thrust into the national spotlight? That’s what happened when Philadelphia landscaping company Four Seasons Total Landscaping, a family-owned, woman-owned business, somehow became the location for a presidential campaign press conference.
The Four Seasons Total Landscaping team has been handling this newfound fame beautifully, with a sense of humor and the bonus of adding merchandise to their offerings. The situation has even inspired a virtual charity run, which to date, has raised $19,000 for the Philabundance food bank. This whole situation is a textbook case of taking unexpected attention and running with it in a positive direction. It’s a good reminder for us as PR pros to make the best of unforeseen moments when circumstances allow.
Have you handled a similar situation? Tell us about it at soloprpro.com.
Giving Thanks - Episode 125
Is Cash King? Episode 124
C‘mon, Get Happy - Episode 123
Off the Record? - Episode 122
How Not to Pick Sides in a Divided World - Episode 121
Cutting through the Noise - Episode 120
Are We There Yet? Episode 119
Independent Work Study - Episode 118
The Value of Mentorship - Episode 117
Is That Prospect a Good Fit? Episode 116
A Conversation with OnePitch Co-Founder Jered Martin - Episode 115
Business Burnout - Episode 114
Episode 113: Time-saving Tips
Episode 112: Soloing Together
Episode 111: Steak, Sizzle, and Service
Episode 110: The Survey Says...
Episode 109: Good Clients. Bad Behavior.
Episode 108: Mind(set) Over Matter
Episode 107: Free Yourself from the Grind
Episode 106: The Lies They Tell and Other Current PR Topics
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