This week we hear from Chris Minasians, Director and Editor at TotallyEV, an independent site dedicated to articles, reviews and interviews about electric vehicles. TotallyEV has recently hit 5 million views on YouTube, so he discusses building an audience through video reviews, and what it takes to run your own reviews site - including getting access to vehicles - as a solo publisher.
Minasians also explores the differences he's noticed between his electric vehicle coverage on TotallyEV, and his more consumer-focused tech reviews on his other YouTube channel TotallydubbedHD, from audience engagement to relative revenues.
In the news round-up, Chris (Sutcliffe!) and Esther run through a busy week in audio and podcast news. We ask where people listen to podcasts - not Google Podcasts any more - and whether podcasters are seeing any benefit from Apple's promotion of paid shows. There's also the first agenda sneak preview for the Publisher Podcast Summit...
A reality check for podcast hype, but publishers seeing solid ROI: Media Moments 2022
Newsletters are finally growing up: Media Moments 2022
The year retention became paramount for subscription and membership publishers: Media Moments 2022
Has local news justified its own survival? Media Moments 2022
A rollercoaster year for advertising, but some resilience amidst uncertain forecasts: Media Moments 2022
As the streaming wars heat up, a reckoning is coming for traditional TV: Media Moments 2022
Preview: The Publisher Podcast Summit 2022
Medium VP of Content Scott Lamb on the platform’s evolution and vision for the future
PPA CEO Sajeeda Merali on supporting publishers in a changing industry
RocaNews CEO Max Towey on rebuilding the younger generation’s trust in news
Recurrent Media CEO Lance Johnson on acquiring and growing content businesses
Media Voices at Cannes 2022: Day 2
Media Voices at Cannes 2022: Day 1
Special: Key findings from the Reuters Institute’s Digital News Report 2022
Conversations: Unlocking the benefits of software systems consolidation
Morning Brew Managing Editor Neal Freyman on the future of editorial newsletters
Media Voices at FIPP Congress 2022: Rebuilding from Covid
Raconteur Editor Sarah Vizard on using print to drive digital expansion
BehanBox Founder Bhanupriya Rao on telling the stories of women and gender diverse people in India
Digital Director at Rolling Stone UK & Attitude Magazine Charlotte Cijffers on nurturing audiences online
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