This week we hear from Chris Minasians, Director and Editor at TotallyEV, an independent site dedicated to articles, reviews and interviews about electric vehicles. TotallyEV has recently hit 5 million views on YouTube, so he discusses building an audience through video reviews, and what it takes to run your own reviews site - including getting access to vehicles - as a solo publisher.
Minasians also explores the differences he's noticed between his electric vehicle coverage on TotallyEV, and his more consumer-focused tech reviews on his other YouTube channel TotallydubbedHD, from audience engagement to relative revenues.
In the news round-up, Chris (Sutcliffe!) and Esther run through a busy week in audio and podcast news. We ask where people listen to podcasts - not Google Podcasts any more - and whether podcasters are seeing any benefit from Apple's promotion of paid shows. There's also the first agenda sneak preview for the Publisher Podcast Summit...
Mr. Magazine Samir Husni on why magazines are new media
Yahoo Lifestyle Southeast Asia Editor in Chief Reta Lee on identifying emerging content trends
Media Voices Conversations: Pugpig's Jonny Kaldor on the state of the digital publishing market
Think Publishing CEO Ian McAuliffe on perfect staff and clients
Axios' Media Reporter Sara Fischer on crafting informative newsletters and media coverage
The Economist's Deputy Editor Tom Standage on why newspapers should predict the future
Special: Highlights from Media Moments 2020
Prima Editor Jo Checkley on meeting increased demand for print magazines
Inc. Editor-in-Chief Scott Omelianuk on how 2020 has changed the magazine
Project 23 co-founder Gary Rayneau on building diverse and inclusive media
Media Voices Conversations: The value of the open internet to advertisers
OutThere Editor in Chief Uwern Jong on creating a luxury brand for inclusive travel
Lessons from award-winning publisher podcasts: The Week Unwrapped’s Arion McNicoll
Vox Media Executive Producer Erica Anderson on creating extraordinary podcasts
Lessons from award-winning publisher podcasts: Bestseller’s Casimir Stone
AgriBriefing CEO Rory Brown on growing niche media
Man cannot live by newsletter alone: the realities of going solo as a journalist
Lessons from award-winning publisher podcasts: Nature's Benjamin Thompson
Platformer founder Casey Newton on going solo with a paid newsletter covering the tech giants
Lessons from award-winning publisher podcasts: The Spin’s Geoff Jein
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