This week we hear from Chris Minasians, Director and Editor at TotallyEV, an independent site dedicated to articles, reviews and interviews about electric vehicles. TotallyEV has recently hit 5 million views on YouTube, so he discusses building an audience through video reviews, and what it takes to run your own reviews site - including getting access to vehicles - as a solo publisher.
Minasians also explores the differences he's noticed between his electric vehicle coverage on TotallyEV, and his more consumer-focused tech reviews on his other YouTube channel TotallydubbedHD, from audience engagement to relative revenues.
In the news round-up, Chris (Sutcliffe!) and Esther run through a busy week in audio and podcast news. We ask where people listen to podcasts - not Google Podcasts any more - and whether podcasters are seeing any benefit from Apple's promotion of paid shows. There's also the first agenda sneak preview for the Publisher Podcast Summit...
The Week Junior Editor in Chief Anna Bassi on why a print magazine for kids is growing strongly
Lessons from award-winning publisher podcasts: Olive magazine’s Janine Ratcliffe
Director of Cognitive Publishing Roy Rowlands on going all-digital with B2B magazines
Lessons from award-winning publisher podcasts: History Extra’s Dave Musgrove
Black Ballad Co-Founder and CEO Tobi Oredein on growing a membership-driven media business
Lessons from award-winning publisher podcasts: The Atlantic’s Katherine Wells
MEL magazine Editor in Chief Josh Schollmeyer on changing the conversation around men's magazines
Lessons from award-winning publisher podcasts: Digiday Podcast's Brian Morrissey
Media Voices Special: 6 things you missed over summer 2020
Lessons from award-winning publisher podcasts: Pilot TV Podcast’s Terri White
The Conversation UK's chief executive Chris Waiting on building community around expertise
Parents.com Executive Editor Julia Dennison on creating content to support families
The BBC's Specialist Disinformation Reporter Marianna Spring on proactively countering conspiracies
Anorak Magazine's Cathy Olmedillas on making magazines collectible
Strong Words' Ed Needham on his corporate past and solo future
Wessenden Marketing's Jim Bilton on how the pandemic has impacted newspaper and magazine retail
LA Times Audience Engagement Editor Adriana Lacy on using archives to contextualise current events
WSJ Newsroom Innovation Chief Robin Kwong on developing features for a news brand
The NCTJ's Head of Partnerships and Projects Will Gore on local news and journalism training
Stylist Group CEO Ella Dolphin on transforming the free print magazine to digital subscriptions
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