After an enquiry is made, What next? Do you have a process to make the most of them and where appropriate, convert them?
With a service-led business, a website is about building confidence and trust. The buying decision might take longer and need a little more help. Rushing to seal a deal may be tempting, but is rarely helpful: What's more, seem too keen, and it could make them question your motives. Different enquiries will move at different rates and you need a process to deal with these in the most appropriate way.
In this weeks podcast, we discuss this and introduce the concept of the Boomerang e-mail - Trust me its worth a listen just for that!
AI and the future of search marketing
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S7E2 - The Challenge of Tech Projects for SMEs
S7E1 - Realities of running a small business: Clarity of a plan
S6 Bonus - Google Analytics is Changing
S6E7 - Search is Just One of Many Marketing Tools
S6E6 - Sometimes the Best Tool is Somebody Else
S6E5 - VoIP: The Future of Telecoms
S6E4 - The Benefits of Using a Cloud Accounting System
S6E3 - Domains Emails & Hosting - The Core of Digital Marketing
S6E2 -Tools for building & managing websites
S6E1 - The tools of web marketing
S5E7A - E-business in the Real World
S5E7 - The key to e-business
S5E6 - Building upon existing customers
S5E4 - The Website Experience
S5E3 - Attracting the right people to your site
S5E2 - e-Business - It‘s more than just e-Commerce
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