After an enquiry is made, What next? Do you have a process to make the most of them and where appropriate, convert them?
With a service-led business, a website is about building confidence and trust. The buying decision might take longer and need a little more help. Rushing to seal a deal may be tempting, but is rarely helpful: What's more, seem too keen, and it could make them question your motives. Different enquiries will move at different rates and you need a process to deal with these in the most appropriate way.
In this weeks podcast, we discuss this and introduce the concept of the Boomerang e-mail - Trust me its worth a listen just for that!
S5E7 - The key to e-business
S5E6 - Building upon existing customers
S5E4 - The Website Experience
S5E3 - Attracting the right people to your site
S5E2 - e-Business - It‘s more than just e-Commerce
S5E1 - Should I be using e-commerce as part of my business?
S4E5 - A Sustainable Process
S4E4 - Making Time to Manage
S4E3 - Monitoring your Marketing
S4E2 - Implementation in marketing: a process not an event
S4E1 - Implementing a plan with PIMMS
S3E8 - Taking the time to plan
S3E7 - Taking advantage of analytics
S3E6 - The new age of email marketing
S3E5 - Social media as a marketing platform
S3E4 - Communicating via content
S3E3 - Choosing the right host for your website
S3E2 - Own your website as a marketing tool
S3E1 - Technology & expertise in the real world of business
The Email Marketing Show
Marketing made easy from Get Savvy Club
Social Media Marketing Podcast
The Official BNI Podcast
Online Marketing Made Easy with Amy Porterfield
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