After an enquiry is made, What next? Do you have a process to make the most of them and where appropriate, convert them?
With a service-led business, a website is about building confidence and trust. The buying decision might take longer and need a little more help. Rushing to seal a deal may be tempting, but is rarely helpful: What's more, seem too keen, and it could make them question your motives. Different enquiries will move at different rates and you need a process to deal with these in the most appropriate way.
In this weeks podcast, we discuss this and introduce the concept of the Boomerang e-mail - Trust me its worth a listen just for that!
Marketing Matters Episode 19 - What Makes a good client?
Marketing Matters Episode 18 - The Key to Marketing - Stick at it!
Marketing Matters Episode 17 - Digital Marketing Dangers
Marketing Matters Episode 16 - Internal View of Marketing
Marketing Matters Episode 15 - Marketing Focus
Marketing Matters Episode 14 - Value of 'Free'
Marketing Matters Episode 13 - Process & Agility
Marketing Matters Episode 12 - Hosting
Marketing Matters Episode 11 - Social Media
Marketing Matters Episode 10 - E-mail Marketing
Marketing Matters Episode 9 - Search Marketing
Marketing Matters Episode 8 - Planning
Marketing Matters Episode 7 - Joined-up Marketing
Marketing Matters Episode 6 - Data
Marketing Matters Episode 5 - Design
Marketing Matters Episode 4 - PR
Marketing Matters Episode 3 - Networking
Marketing Matters Episode 2 - Posting to Facebook is not Marketing
Marketing Matters Episode 1 - The importance of a website
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