Listen in to hear us:
(Read the transcript and listen again on the Heinz Marketing Blog, Mon. 4/09 at 6am PST).
Download the Microsoft Ebook – Empowering the Modern Seller
About Our Guest: Christine Zmuda, Sr. Dir. of Sales at Microsoft.
Christine says of herself: My passion and professional satisfaction comes from identifying market opportunities before they are mainstream. My most rewarding roles and accomplishments have centered around developing sales and market strategy for emerging businesses and scaling new acquisitions. I'm always open to learning more about technology and happy to share my own experiences of leading sales, marketing, and channel teams if it's helpful.
On a personal note, I enjoy golf, tennis, spending time with my family and embracing new experiences. My new found love is abstract painting, the bigger the canvas the better.
This man can pitch anything! Now, see how he's flipped the script...
Incremental vs Exponential Thinking: Why It Matters & How to Do It
Lessons on ABM from Inside the Trenches: Fine-Tune Your Strategy for 2020
How Sales, Marketing and Customer Success Can REALLY Co-Exist
Why Culture Plays Such an Important Part of ABM – Advice from Jon Miller
The Power of Brand in B2B: Best Practices from a Modern Master
Selling Across Channels and Industries: Hitting Your Number No Matter the Conditions
When Marketing is Led by the Customer: The Economics of the SaaS Business
Taking ABM from 10,000 Feet to the Ground Level
Identifying the right time to PIVOT to a new business model.
Life of an ADR: The Highs, the Lows, Challenges and Career Paths
Secrets to Successful Sales Recruiting – Best Practices, Pitfalls and More
How Conversational Intelligence Can Increase Your Sales
Why Buyers Prefer Working with Inside Sales People - Trish Bertuzzi Podcast
The Death & Bright Future of Marketing Agencies
How to Go from Data Management to Marketing Intelligence - Raviv Turner
Sell Like A Girl - Jill Konrath Talks about Making More Sales in Less Time
The State of B2B Content: What’s Working, Failing & What’s Next
Joe Hyland's Advice: It's Never About You
The Power and Pitfalls of Commercial Insights
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