Zali Reynolds, from Shelter Real Estate, has come in again to talk to us about what we should be looking for on our sales advertising schedule.
When you sign up with an agent, they usually put a dollar figure in the box under the commission which is the maximum the agent is allowed to spend on advertising your property. That figure could be a figure off the top of their head with no care how they will spend that money, but most will likely give you an advertising schedule. We want to know what's worth being on the schedule, and what shouldn't be?
What's the highest amount of money you've seen spent on an advertising schedule?
1. What should you expect on an advertising schedule?
2. What are some of the things that can appear on an advertising schedule that should be questioned?
3. How much should we be spending on advertising?
4. Will I be expected to pay for the advertising upfront?
5. Is print advertising 'dead?'
6. If I decide to go 'off market', rather than spend money on advertising, will that reduce the net of buyers who could be interested in my property?
a) What would a good 'off market' strategy be if I'm on the fence about spending money on advertising?
7. Dee from Carnegie wants to know if she should expect her agent to cover the costs of her advertising?
a) What happens if they haven't sold my property within the exclusive authority period? Do I still have to pay for advertising?
8. I know as a copywriter, some owners think that the agent writes the ads, then they question what are they paying the agent for? The reality is most agents haven't got the English skills to write something succinctly and effective. Being objective, what do you think about agents vs a professional copywriter writing the ads?
9. Are agents still getting rebates from their suppliers for using their services for advertising?
a) what are the laws regarding this?
10. What are editorials?
a) What are the benefits?
b) Do we pay for them?
c) Are they guaranteed?
11. Should we be worried if our agent uses a supplier from overseas to provide them with advertising materials, like retouching photos, videography editing, floorplans, copywriting and brochures?
https://shelterrealestate.com.au/articles/
Episode 34: Agent X - Choosing The Right Agent Part 1
Episode 33: Nicole Jacobs - Thinking Outside The Square for Your First Home
Episode 32: Part 2 - Undercover Architect Amelia Lee - Buying a Home with Functionality In Mind, Rather Than Trend
Episode 32: Undercover Architect Amelia Lee - Buying a Home with Functionality in Mind, Rather Than Trend
Episode 31: Frank Valentic - What You Need for Your Investment Check-List
Episode 30: Josh Hommelhoff - How Involved Should You Be In the Selling Process? Let the Experts be the Experts.
Episode 29: Edgar Lok Tin Yung - Feng Shui Tips on Making Your Home More Prosperous For Sale
Episode 28: Sue Sulman - The Code in Copywriting
Episode 27: Kate Yeowart - The Quirks and Complications in Buying a High-Rise Apartment
Episode 26: Laurence Damiani - Property Vs Share Market
Episode 25: Anthony Elbaum - Hi-Tech Gadgetry, How Much Value Does it Add to Your Home?
Episode 24 - Frank Perry: Understand Council Zones
Episode 23: Josh Hommelhoff - The Pros and Cons of Short and Long Settlements
Episode 22: Glenn McGrath - Styling Do's and Don't's
Episode 21: Grant Kennedy - How To Help in Your Photo Shoot
Episode 20: Chris Walsh - Buying in a Partnership Part 2
Episode 20: Chris Walsh - Buying in a Partnership (Part 1)
Episode 19: Nicole Jacobs - What's A Vendor's Advocate
Episode 18: Frank Valentic - Knowing the Difference Between a Buyer's Market and a Seller's Market
Episode 17: Tania Bell - Demolishing with a Purpose to Re-Purpose
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