How to create compelling video testimonials

Ashley Latter explains the benefits of recording video testimonials with your patients. He talks through how you can use them and shares his advice on how best to approach patients to take part.

What you’ll hear:

• How a video testimonial can help you overcome objections from patients
• How to utilise the law of reciprocation when asking for testimonials
• The best time to approach patients to provide a testimonial

Who should listen:

• Dentists who want to build their patient base
• Practice managers looking to create marketing materials for their practice