Get Into the Content Operations Mindset
EPISODE 76 | Guest: Ray Walsh, communications consultant & author of Localizing Employee Communications
Your company wants to promote its social responsibility initiative. You’ll need text and graphics to roll out a print PDF, PowerPoint deck, messaging on your digital signage system, as well as posts on your intranet, LinkedIn, Facebook, Twitter and Instagram. And each of these platforms require different lengths of text and unique image file formats. Now imagine you need all of this in several languages.
The number of communication channels continues to grow and diversify, which puts a huge burden on content creation teams. Creating every message from scratch is impractical, and even repurposing content can be a burden when source files are hard to find or hard to edit.
In this episode, we talk with internal communications expert Ray Walsh. He gives us practical advice on working within a content operations mindset – the processes, people, and technologies needed for strategically planning, creating, managing, and analyzing all content types for all channels across an enterprise.
- Understand why handcrafting content is untenable in the long term
- Hear how multichannel planning can save a lot of work
- Explore tagging and tools that can make your job easier
- Discover why collaboration is key to operationalizing content
- Get links to expert sources for content operations advice
See the full transcript HERE
Get more communications advice from Ray’s website and blog. Check out Ray’s book Localizing Employee Communications at Amazon or direct from XML Press.
Connect without Corporate Jargon
Common Technical Mistakes to Avoid
Quick Guide to Digital Signage Benefits
IC23 Preview
Digital Signage Today & Tomorrow
Digital Donor Walls: Benefits & Tips
Use AI to Create Content Today
AI Personas & Ethics
Adapting to the AI Age
6 Growing Content Trends for Digital Signage
Internal Communication Trends for 2023
ISE 2023 Wrap Up
How Digital Signage Helps Facility Managers
How to Choose the Right Digital Signage Player
Designing Menu Boards for Screens
10 Digital Signage Tips in Under 10 Minutes
Why Your Business Needs a Digital Signage System
9 Quick Digital Design Tips
Digital Signs for Hotels & Hospitality
Using Design Themes on Your Screens
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast