Michael Broughton from Sports Loft talks to Daniel Kirschner from Greenfly about how many of the world's leading sports teams are using the service to engage fans and athletes. They discuss the impact of covid on the business, when live sport stopped, content creation saw a huge spike. Finally, they chat about how the company was formed.
The Women’s World Cup, and the ‘Netflixication’ of sport
Where Sapphire Sport will invest its second fund
Apex Capital: investing with the world’s best athletes
How Covatic’s privacy-first approach to advertising can disrupt sport
Our takeaways from the Sports Loft Showcase 2023
Making brands playable with Sports Loft’s newest member
Athlete brands: why authenticity is key from social media to the metaverse
Marketing sports events with deep historic ties
Turning a crowd into a fanbase
The NFL’s plan to develop global football fandom
Going global: localising sports for millions of fans
Bouncing back: the resilience of live sports events
US soccer post-World Cup, ChatGPT and the growth of DTC
Reviewing our 2022 predictions and forecasting 2023
The pros and cons of hiring talent from big tech
Kiki Mills Johnston: supporting female founders, athletes and investors
Investing where sports connects with the world
Move.ai – where artificial intelligence meets the metaverse
The nuances of growth stage investment, with Jasmine Robinson
Investing in the shift in consumer spend and interest
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