Marketing at CARFAX has changed dramatically over the last year, shifting away from blast-and-batch methods to adopting more effective marketing strategies. And the person leading this change is Rob Bois, Head of Dealer Marketing. Listen as Rob shares the initiatives he and his team are working on and how they’re striving to achieve maximum value from their new instance of Marketo, despite obstacles being presented by the pandemic. Rob shares how CARFAX is adjusting to the current situation, how their go-to-market strategy has changed, and what sales and marketing are doing to set themselves up for future success.
10 Crucial Demand Management Initiatives
The D3 Methodology: Essential Elements of Demand Creation
#247 A Complete Roadmap to Marketing Operations
#246 Building a Culture that Embraces Change & Innovation
#245 How to Grow in Your Marketing Career
#244 The Art and Science Behind Predictive Attribution Models
#243 Exploring a Holistic Approach to Demand Generation
#242 Lead Management Strategies for Success
#241 The Future is Here: Marketing in the Metaverse
#240 How to Create a New Product Category
#239 Talent Acquisition Strategies to Build & Grow Your Team
#238 Video Marketing Advice from an Emmy-Award-Winner
#237 Modernizing the Buyer’s Journey with Technology
#236 How to Build and Grow Strategic Partnerships
#235 How to be an Agent of Change in Your Organization
#234 How to Build Your Marketing Team’s Center of Excellence
#233 An End-of-Year Recap & Inspiring Message with David Lewis
#232 Essential Skills in a Modern Marketing Leadership Role w/ Christelle Flahaux
#231 An Agile Guide to Marketing Your (Free) Content w/ Trey Sheneman
#230 Invaluable: How to Create Opportunities for Career Advancement
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