Marketing at CARFAX has changed dramatically over the last year, shifting away from blast-and-batch methods to adopting more effective marketing strategies. And the person leading this change is Rob Bois, Head of Dealer Marketing. Listen as Rob shares the initiatives he and his team are working on and how they’re striving to achieve maximum value from their new instance of Marketo, despite obstacles being presented by the pandemic. Rob shares how CARFAX is adjusting to the current situation, how their go-to-market strategy has changed, and what sales and marketing are doing to set themselves up for future success.
#209 The Evolution of MarTech ft. Bruce Lehman
#208 How to Excel as a New Marketer ft. Audrey Lewis
#207 Implement The D3 Methodology Within Your Organization to Maximize Growth
#206 What the Future of Customer Experience Looks Like ft. Don Peppers
#205 The D3 Methodology: How to Integrate Sales and Marketing for ABM
#204 How to be an Ambassador for Change within Your Organization
#203 What B2B and B2C Marketers Can Learn From Each Other
#202 How to Prove Marketing’s Impact Using Attribution ft. Michael McKinnon
#201 How to Build a Strong Marketing Operations Function in 2021 ft. Naomi Marr
#200 What Your Colleagues in Marketing are Doing in 2021 ft. Rob Bonham
#199 Choosing to be Extraordinary ft. Mark Sanborn
#198 How the "Modern Seller" Sells ft. Vincent Matano
#197 A Fireside Chat with an Award-Winning Marketer ft. Letitia Rodley
#196 Meagen Eisenberg on Marketing During the Pandemic, Building a Strong Team, and Being an Effective CMO
#195 Spotlighting Marketing as the New Primary Revenue Driver ft. Gretchen Hoffman
#194 Recipes for ABM Success ft. Lisa Horner
# 193 Building a Full-Fledged Demand Center ft. Steve Barnard
#192 A Conversation with One of the World’s Most Influential CMOs ft. Alicia Tillman
#191 The Future of Revenue Depends on You and Adobe ft. Stephen Frieder
#190 Orchestrating Marketing as a CMO ft. Susan Beermann
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