The Passle Podcast - CMO Series
Business:Marketing
The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of the marketing and BD department, and the broader firm, shifting, how can leaders establish an environment that engages employees, promotes productivity and keeps morale high?
Today, we are lucky enough to speak with someone well-versed in cultivating a cohesive culture within their firm, James Barclay welcomes Jen Dolan, Chief Marketing and Business Development Officer at Katten to the CMO Series.
Jen shares how their feedback programs enable them to listen, engage and unite teams, building a healthy and successful work culture within the firm.
Jen and James discuss:
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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