When it comes to working as a team to achieve the same goal, everybody must be one the same page. We’ve recently encountered some issues with our clients that play right into this topic. At times, working with PPC companies can become a nightmare quicker then you think. When these companies fail to produce or provide the numbers needed, everyone on the marketing team suffers.
Doing the right thing and getting results is impossible when one part of the team isn’t holding up their promises. Transparency can make or break a strategy when collaborating with other brands.