This week Steven Dayan, MD, FACS, speaks on the early days of medical aesthetic marketing and how he was able to pioneer many of the techniques that are commonplace today including establishing a web presence and authority marketing to the consumer. He also goes over his research regarding The Subliminal Difference – explaining how subtle changes can create dramatic results – and he talks about the nature of beauty vs attraction, and which one aesthetic providers should be most concerned about addressing.
Dr. Dayan is a professor and researcher has published over 130 articles in medical journals and 5 books. He is a NY Times and USA TODAY Best Selling Author. His accolades include the American Medical Association (AMA) Foundation’s Leadership Award and “Top Doc” recognition by numerous organizations including Castle Connolly and U.S News & World Report.
He is a member of American Society of Aesthetic Plastic Surgeons (ASAPS), American Academy of Facial Plastic Surgery (AAPFRS), American Society of Dermatologic Surgeons (ASDS) and serves on the Board of Directors for the Facial Plastic Surgery society as well as on the board of multiple medical journals including, Facial Plastic Surgery, Aesthetic Surgery Journal (ASJ), Cosmetic Dermatology and New Beauty Magazine. He is the current Co-editor of Modern Aesthetic Magazine and Web Editor of Facial Plastic Surgery Aesthetic Medicine.
He has authored 5 books, and is currently filming a 10 episode pilot series with Dr. Paul Nassif that is scheduled to air summer 2020. But it is in his role as an adjunct professor —teaching a popular undergraduate course: The Science of Beauty and Its Impact on Culture and Business – that his NYTimes Best Selling book Subliminally Exposed is based.
Following Your Own Medical Spa Blueprint
Embracing Change in Aesthetic Surgery
Membership Spotlight: La-Tasha Walker
On the Mend: Healing Veterans Physically and Mentally
The Entrepreneur Innovating Sanitation
Protecting Yourself With Insurance Coverage
Member Spotlight: Jill Hawkins, Donaldson Plastic Surgery & Aesthetic Solutions
Connecting Models to Medical Spas
Taking Aesthetics on the Road
Greatest Hits: Medical Spa Ownership - Investing, Expanding and Exiting
Member Spotlight: Cameron Moskos, PA-C
Partnerships That Better Business, Part 2
Creating Genuine Relationships and Increased Revenue
Diversity in Aesthetics: Starting the Conversation
A Look at the Future of Medical Aesthetics
Partnerships that Better Business, Part 1
Member Spotlight: Courtney Anderson
A Pathologist’s Perspective: Finding Success in Medical Spas
Member Spotlight: Amanda Satterwhite, MD
Enhancing Your Listening Skills to Transform Your Business
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays