This week Steven Dayan, MD, FACS, speaks on the early days of medical aesthetic marketing and how he was able to pioneer many of the techniques that are commonplace today including establishing a web presence and authority marketing to the consumer. He also goes over his research regarding The Subliminal Difference – explaining how subtle changes can create dramatic results – and he talks about the nature of beauty vs attraction, and which one aesthetic providers should be most concerned about addressing.
Dr. Dayan is a professor and researcher has published over 130 articles in medical journals and 5 books. He is a NY Times and USA TODAY Best Selling Author. His accolades include the American Medical Association (AMA) Foundation’s Leadership Award and “Top Doc” recognition by numerous organizations including Castle Connolly and U.S News & World Report.
He is a member of American Society of Aesthetic Plastic Surgeons (ASAPS), American Academy of Facial Plastic Surgery (AAPFRS), American Society of Dermatologic Surgeons (ASDS) and serves on the Board of Directors for the Facial Plastic Surgery society as well as on the board of multiple medical journals including, Facial Plastic Surgery, Aesthetic Surgery Journal (ASJ), Cosmetic Dermatology and New Beauty Magazine. He is the current Co-editor of Modern Aesthetic Magazine and Web Editor of Facial Plastic Surgery Aesthetic Medicine.
He has authored 5 books, and is currently filming a 10 episode pilot series with Dr. Paul Nassif that is scheduled to air summer 2020. But it is in his role as an adjunct professor —teaching a popular undergraduate course: The Science of Beauty and Its Impact on Culture and Business – that his NYTimes Best Selling book Subliminally Exposed is based.
Committing to Safety with Ultrasound in Aesthetics
Loyalty and Trust in a Pro-Growth Approach
Greatest Hits: How Trusting Intuition and Building Community Can Lead to Medical Spa Success
Building a Profitable Laser Energy Device Practice
Greatest Hits: Anatomy Training for Better Injectable Results
Greatest Hits: Is OSHA a Four-Letter Word?
Member Spotlight: Lily Nizam, PA-C, CPCP
Elevating Your Patient Experience from Start to Finish
The Impact of Patient Financing in Medical Spas
The Legal Lowdown on IV Therapy
Designing Beauty for Medical Spas and More
Breaking Down the No Surprises Act
Laser Reality and ROI for Medical Spas
A Women First Approach to Business Advising
Greatest Hits: Skin Rejuvenation with Energy-based Devices
Greatest Hits: Legal Compliance, Med Spa Ownership and the Corporate Practice of Medicine
Membership Spotlight: Catching Up With Jackie Spagnuolo
A Market Researcher’s Take: Resilience, Growth and Surprises in Survey Results
Following Your Own Medical Spa Blueprint
Embracing Change in Aesthetic Surgery
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