This week Steven Dayan, MD, FACS, speaks on the early days of medical aesthetic marketing and how he was able to pioneer many of the techniques that are commonplace today including establishing a web presence and authority marketing to the consumer. He also goes over his research regarding The Subliminal Difference – explaining how subtle changes can create dramatic results – and he talks about the nature of beauty vs attraction, and which one aesthetic providers should be most concerned about addressing.
Dr. Dayan is a professor and researcher has published over 130 articles in medical journals and 5 books. He is a NY Times and USA TODAY Best Selling Author. His accolades include the American Medical Association (AMA) Foundation’s Leadership Award and “Top Doc” recognition by numerous organizations including Castle Connolly and U.S News & World Report.
He is a member of American Society of Aesthetic Plastic Surgeons (ASAPS), American Academy of Facial Plastic Surgery (AAPFRS), American Society of Dermatologic Surgeons (ASDS) and serves on the Board of Directors for the Facial Plastic Surgery society as well as on the board of multiple medical journals including, Facial Plastic Surgery, Aesthetic Surgery Journal (ASJ), Cosmetic Dermatology and New Beauty Magazine. He is the current Co-editor of Modern Aesthetic Magazine and Web Editor of Facial Plastic Surgery Aesthetic Medicine.
He has authored 5 books, and is currently filming a 10 episode pilot series with Dr. Paul Nassif that is scheduled to air summer 2020. But it is in his role as an adjunct professor —teaching a popular undergraduate course: The Science of Beauty and Its Impact on Culture and Business – that his NYTimes Best Selling book Subliminally Exposed is based.
Greatest Hits: How to Be CEO of Your Medical Aesthetic Business
Rules, Regulations and the Medical Spa Industry
Legal Compliance, Med Spa Ownership and the Corporate Practice of Medicine
Medical Spa Success with a CoolSculpting-only Practice
Increasing Retention, Selling More High-Margin Treatments and Scaling Through Technology
Member Spotlight: From Aesthetic Injector to Frontline Essential Worker and Back
Skin Rejuvenation with Energy-based Devices
Mental Health, Self-care and Performance Scrubs
Inside the FDA Trials of Restylane Contour
Anatomy of a Med Spa Sale: Mergers and Acquisitions, Part 2
How Much Are Medical Spas Worth? Mergers and Acquisitions, Part 1
PAs – Assistants or Associates?
Staffing and Recruiting for a Medical Aesthetics Practice
From Small-market Medical Spa to Acquisition to Expansion
The Injector Shortage in Medical Aesthetics
Medical Spa Ownership: Investing, Expanding and Exiting
Greatest Hits: The PA Paradigm and How Physician Assistants are Dominating in the Medical Spa World
Making Your Medical Spa Website Show Up in Google
Medical Aesthetics Is Exploding, but Is the Biggest Boom Still to Come?
Training and Safety in Medical Aesthetics: Live from Medical Spa Show
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