That time your offhand joke became the embarring headline in the press (with Scott Kveton)

In our 17th take at Client Horror Stories, Scott Kveton, founding partner of Fractionalist.co, brings us a story that takes us 11 years back in time, back to the moment where people used to camp and wait in line for hours to get iPhone 3.0. 

Scott’s tale starts with a “Why wait three months? Let’s launch in 30 days!” optimism, and includes everything that a good story should: The press, young and inexperienced entrepreneurs, a deal with the biggest app in the app store, and even Steve Jobs. 

Today’s episode leaves us with a couple of great lessons on how to properly build your teams, how carefully you should choose your clients (even if they are tech giants that say they’ll refer you!), the importance of trusting someone’s instincts, even if they are not incredibly experienced, and definitely choosing wisely the jokes we’ll tell to the press.

Links: 

Fractionalist.co

Scott Kveton

Morgan Friedman