Quick, name two top tech cities. San Francisco, and, ummm...
Being a top tech city and being known as a top tech city are two quite different things. I challenge that the difference all comes down to brand.
Here in Victoria BC, my hometown, we're blessed with an exploding tech industry. Even better, we have an amazing tech city brand. At least part of that is due to the hard work and creativity of people like Dan Gunn, CEO of VIATEC.
I recently had the opportunity to sit down with Dan and unpack the elements of the Victoria tech brand. Among other things, we dug into...
I hope you enjoy the conversation. As you might guess, it's jam-packed with brand information anyone can use - and there's nary a tech term in the entire 30 minutes!
If you like my podcast, please share it with your nearest 5,000 friends using the social media buttons conveniently located on this page. Hit 'subscribe'. And make sure to contact me if you want to talk brands - I'm at firstname.lastname@example.org
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