219: Answer Your Customer’s Problems with Robert Brill

Robert Brill, CEO of Brill Media, is driven by a passion for business growth and personal development. His entrepreneurial journey is fueled by a desire for success and resilience, inspired by his modest upbringing, relentless drive to improve, and love for the "game" of business.

 

We learn about Robert's journey from four failed businesses to founding Brill Media, where he excels in media buying and digital advertising. Robert thoroughly explains his two versions of the Meta Framework, which involves mining niche problem statements, testing to find the most relevant ones, turning them into solutions, and combining them with matching imagery. He also highlights the integration of AI to enhance marketing effectiveness and the importance of persistent testing and adaptation in advertising strategies.

 

(00:29) Robert’s entrepreneurial journey to founding a 3x Fortune 5000 business

(06:55) The Meta Framework and how it works

(18:08) Optimizing AI for marketing effectiveness

(21:24) Find out more about Robert

 

Links and Resources

• Robert’s LinkedIn
• Brill Media
• Brill Media’s Copywriter Pro
• Download Steve's new book at: https://stevepreda.com/business-growth-tech/
• Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
• Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT 
• Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks