E005 - Levers

2024-09-05

Episode 005: Today, we discuss the marketing levers lenders have at their disposal to improve the performance of their affiliate marketing campaigns. We’ll discuss levers in the following categories: Eligibility Impressions/placements Click-through rate Application rate Approval rate Funding rate CPA/Payouts Timestamps: (00:54) Recapping previous episodes(01:50) A big misconception(03:02) Key levers(09:30) CTR...

Episode 005: Today, we discuss the marketing levers lenders have at their disposal to improve the performance of their affiliate marketing campaigns.

We’ll discuss levers in the following categories:

Eligibility
Impressions/placements
Click-through rate
Application rate
Approval rate
Funding rate
CPA/Payouts

Timestamps:

(00:54) Recapping previous episodes
(01:50) A big misconception
(03:02) Key levers
(09:30) CTR
(18:37) Application rate
(21:35) Approval rate
(27:09) Funding rate
(29:49) CPAs / payouts
(31:43) Conclusion and final thoughts

Where to find Carlos:

LinkedIn
Twitter/X

References:

Click-through rates by ad rank/placement on Google:
https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/

Outline of levers discussed in the show

https://medium.com/@newmarketgrowth/your-affiliate-marketing-levers-9f98092ab37b

Find Us:

Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.

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