Can I compete for good staff aside from on salary?

2021 has become the year of the Great Resignation. From Amazon to Zappos—from the corner shop to the biggest employers, this has been the year of challenges for keeping good staff. Or finding them. Let’s assume I’m a reasonably good place to work. What can I or should I be doing to compete, aside from offering money? What options do I have?

What’s going to be truly innovative in trying to solve this issue?

What do you see as the real motivator that staff are looking for, that will keep them loyal?