With everything that has happened this year, we’ve seen first-hand how important marketing really is when it comes to delivering digital experiences and supporting revenue growth. Stephen Frieder, President of the Americas at Adobe, joins the podcast to dive into why marketing’s contribution is more important than ever, especially during the COVID era. Tune in as Stephen and David talk about how far Marketo has come since the acquisition by Adobe almost two years ago, what B2B marketers can learn from B2C marketers, and what’s on the roadmap for Adobe as they continue to support marketers in crafting end-to-end experiences.
10 Crucial Demand Management Initiatives
The D3 Methodology: Essential Elements of Demand Creation
#247 A Complete Roadmap to Marketing Operations
#246 Building a Culture that Embraces Change & Innovation
#245 How to Grow in Your Marketing Career
#244 The Art and Science Behind Predictive Attribution Models
#243 Exploring a Holistic Approach to Demand Generation
#242 Lead Management Strategies for Success
#241 The Future is Here: Marketing in the Metaverse
#240 How to Create a New Product Category
#239 Talent Acquisition Strategies to Build & Grow Your Team
#238 Video Marketing Advice from an Emmy-Award-Winner
#237 Modernizing the Buyer’s Journey with Technology
#236 How to Build and Grow Strategic Partnerships
#235 How to be an Agent of Change in Your Organization
#234 How to Build Your Marketing Team’s Center of Excellence
#233 An End-of-Year Recap & Inspiring Message with David Lewis
#232 Essential Skills in a Modern Marketing Leadership Role w/ Christelle Flahaux
#231 An Agile Guide to Marketing Your (Free) Content w/ Trey Sheneman
#230 Invaluable: How to Create Opportunities for Career Advancement
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