Creating A Magical Experience: Walt Disney And The Customer Experience With Andrew Lock | Ep. 24

Customers don’t just pay for products. The modern customer pays for the full experience. Join Jesse Cole as he sits down with marketing wizard Andrew Lock in a discussion about Walt Disney, the magic of Disneyland, and the customer experience. Andrew and Jesse trade insights on what makes customer’s tick and how to leverage that to improve your customer’s experience. They talk building pathways, and not fences, for customers to enjoy their experience.

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