Why Agents are Taking Less Listings (It’s Not an Inventory Issue)

Across the country, real estate markets have been split into two distinct groups. The few agents taking all the things, and the many who aren’t taking any listings at all.

 

People might think it has to do with the market itself, but this has nothing to do with how many listings are on the MLS. Whether inventory is high or low, the same thing is happening. Top producers continue to dominate while everyone else struggles.

 

This has everything to do with the activities of agents, and big areas of weakness in their approach.

 

What are the big mistakes agents are making? How do you refocus on what actually drives more listings? In this episode, I share 5 reasons why listing counts have gone down, and why it has nothing to do with the actual market.

 

Most of the new shiny objects that are promised to build your business are the very reasons why your business is going down. -Greg Harrelson 

 

Three Things You’ll Learn In This Episode  

 

-Less branding, more production

There are so many things competing for our attention and taking away from what actually moves the needle. Where should our focus be if we want to keep closing deals? 

 

-The danger of over-delegating

Our industry is obsessed with leverage, and with good reason - it makes us more efficient. But could we be losing deals because we’ve delegated too many things? 

 

-Why internet lead gen isn’t working

Real estate agents are constantly buying online leads and they get disappointed when they don’t convert. Are the leads the problem or is it our lack of follow up?