Andy Lark is the Chief Marketer and Chair of Group Lark. He has also been a CMO, a board adviser, a Non-Executive Director, and an industry commentator. He discusses with Darren the challenges and issues facing CMOs and Marketing Leaders today. Exploring everything from lack of alignment in objectives to increasing market diversity and complexity to issues with recognition and support.
https://www.trinityp3.com/2018/06/challenges-facing-cmos-today/