Churches and nonprofits often struggle trying to figure out how to "market" themselves, often lamenting that they are the "best kept secret" in town. Marketing expert JJ Peterson joins the pod to talk about the four different categories of nonprofits, how each kind should market itself, and why non-profits should market and message like a for-profit. JJ also talks about the how the Storybrand framework, and how progressive churches can do a better job getting their message out.
Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message. As the Sr. Director of StoryBrand, J.J. travels around the world facilitating StoryBrand workshops and keynotes, helping people grow their business.
The Future Christian Podcast is a production of Torn Curtain Arts and Resonate Media.
Justin Anthony and Why Leadership is a Myth
Michael Graham on How Can the Church Navigate Societal Influences and Declining Participation
Exploring the Intersection of Media and Faith: A Deep Dive with Amy Frykholm
Are we asking the right questions? Season 14 Recap
Jose Martinez on how ’Disciples Next’ looks to shape the future of the church
The Future of Theological Education: Perspectives from Ulysses Allen
Andrew Root on why Pastors are focused on the wrong crisis.
Sensitivity as a superpower: Dorcas Cheng-Tozun on embracing your unique qualities for effective social change
Revitalizing Mainline Denominations: Vision and Direction in Church Leadership with David Emery
Finding Healing and Redemption in the Midst of Church Closures with Gail Cafferata
Midseason Review - Critiquing the Church is part of loving the church.
Scott Nelson shares the five Supply Lines Pastors need
Meghan Hatcher on how your church can foster innovation
The Most Viral Article on Clergy Burnout: Alexander Lang on the Challenges of Pastoral Ministry
Melissa St. Clair on Churches Building Affordable Housing with Heart
Why Ally Henny isn’t giving up on the church
Casey Tygrett on the Journey of Faith and Transformation
Craig Greenfield on the importance of cultural understanding in church planting and transformation
Marcia McFee on how worship design and ritual artistry can shape the future of the church
Geoff Mitchell on Exploring the Challenges and Opportunities of Starting New Churches in the Christian Church (DOC)
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
Cast The Word
Let Me Be Frank | Bishop Frank Caggiano’s Podcast | Diocese of Bridgeport, CT
The Kingdom Power Fellowship Podcast
The Bible Recap
The Bible in a Year (with Fr. Mike Schmitz)