DMOU: Destination Marketing Organization University
Business:Management & Marketing
Destination Marketing has never been more politicized…but recent budget attacks have actually indicated a path forward in the way we communicate the value of what we do. Destination International’s Jack Johnson shares the research behind the new lexicon that DMO pros will need to employ to establish Destination Marketing as a Community Shared Value. You’ll also hear Jack’s take on refining our message from one of logic and fact to one utilizing emotion in order to capture the imagination and support of residents and community leaders.
And, to see Jack's presentation on the subject from this year's Annual Convention of Destinations International, click HERE.
102: Lynn Tillotson • A DMO Without Public Investment
101: Destinations International Advocacy Summit: The Go-To Rebuttal
100: Catherine Callary: Nothing About Us, Without Us
99: Al Hutchinson: What’s Next for Destinations International
Andreas Weissenborn: The Destinations International Foundation Challenge
Pam Seidl: How a Small Town Won a World Championship
Greg Edwards: Getting on Everyone’s Top Ten List
Sonya Bradley: Building a DEI-focused DMO
Live in Toronto: The New Gigs in Destination Leadership
Anthony Everett: Transitioning a DMO to a Social Enterprise
Tavis Hall: Breaking Convention
Kari Westlund: Managing a Destination’s Biggest Year Ever
Don Cason & Eric Woolridge: Designing a Magnetic Tourism Master Plan
David Gilbert: A DMO Taking Point on Talent Acquisition
Brett Oetting: Innovation in the Eye of a Pandemic
Nicole Hankton: A Different Way of Looking at Sales and Mentorship
Gregg Mervis: Designing a DMO-Convention Center Combo That Works
Greg DeShields: The Opportunity Within Tourism Diversity Matters
Arica Sears: A DMO Addressing Climate Change
Jayne DeLuce: Viewing the DMO’s Role Through New Eyes
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